Azercell Selects DOCOMO Digital to launch “Azercell Kids” Service

DOCOMO Digital, has developed an exclusive white-label digital content environment in partnership with Azercell called “Azercell Kids”, to provide educational and entertainment content both as a native and a web application.

With over 98% children under the age of eight now reported to be living in homes with at least one mobile device, it is not surprising that “Kids & family” category of apps have been downloaded more than 4.4 billion times globally across Google Play and iOS stores in the last 12 months. Parents at the same time are increasingly concerned about the issues around unsupervised access to digital content and safety. “Azercell Kids” has been developed to address these concerns while providing the most popular digital content, filtered by age, to children across formats.

A tailored mix of local and global immersive content from over 40 leading brands, based on the preferences of children in Azarbaijan will be accessible through Azercell Kids. In addition to full parental controls, Azercell Kids will also offer parents with a usage dashboard to monitor the time spent by the children.

Azercell Kids is accessible both over the web and as an iOS or Android app. Azercell customers, both pre and post-paid, will be able to subscribe to Azercell Kids with a simple sign-in, and they will be able to pay for the subscription as part of their phone bills or top-ups. Parents can also turn on a feature called, “baby mode” which will limit the usage of the device to the app with no access to phone, web or messaging available for the period of activation.

“Azercell always pays a great attention to cyber security and safe internet usage issues, In cooperation with the Ministry of Transport, Communications and High Technologies we continue extensive training sessions on “Internet safety and digital citizenship” with the view to boost the national cyber security capacity-building, increase awareness and effectiveness in this field. “Azercell Kids” will become another considerable project in that field” - said Vahid Mursaliyev, CEO, Azercell Telekom

Fernando Gonzales-Mesones, President – Solutions business at DOCOMO Digital, commented: “Azercell Kids is a unique and engaging environment for children with no compromises on safety, giving parents complete control over the content. We are pleased to to partner with Azercell in our endeavor to improve content accessible by children.”

With the largest market share and more than 4,5 million customers, Azercell is the leading mobile operator in Azerbaijan.The 100% shareholder of Azercell is the Turkish company " Azertel Telekomünikasyon ve Yatırım Dış Ticaret A.Ş," Azercell today covers 99,8% of the country’s population and 99.1% of the territory of Azerbaijan.

Azercell deployed first 4G – LTE services in Azerbaijan in 2012. According to the results of mobile network quality and wireless coverage mapping surveys by international systems, Azercell’s network demonstrated the best results among the mobile operators of Azerbaijan.