ASUS Unfurls ZenFone Max, Forays into Offline Retail in India

ASUS has unveiled ZenFone Max in India while also announcing its plans to expand the smartphone and tablet business into India's offline retail channel space.

Armed with a 5000 mAH battery, ZenFone Max combines power with luxury and convenience in a sleek smartphone. Besides being available on all leading e-commerce portals, the phone will also be sold at all leading retail stores and ASUS Exclusive Stores.

Some Key Features:

5000 mAH Battery – The powerful battery requires fewer charging cycles, lasts longer and is more efficient. A fully charged battery provides 37.6 hours of 3G talk time or 32.5 hours of Wi-Fi web browsing or 72.9 hours of music or 22.6 hours of video playback.

Innovative Power Bank – A superior battery performance also ensures that the phone can be used as a power bank to keep all other devices charged up as well, ensuring that the users never run ‘out of power’.

Camera – The ZenFone Max comes with a 13 MP rear and 5 MP front PixelMaster Camera and f/2.0-aperture lens captures stunning, high-resolution photos with zero shutter lag. ZenFone Max dual-LED Real Tone flash creates the most natural illumination for indoor portrait shots. In addition, ZenFone Max’s rear camera also has laser auto-focus technology for the fastest possible clarity.

Classy Design – Packed with all the features, the ZenFone Max is an engineering marvel that compresses the powerful battery, Qualcomm processor and the dual sim card in a classy and sleek 5.2 mm thin body that is extremely convenient and easy to hold.

Performance and Durability – The ZenFone Max combines a Qualcomm Snapdragon Quad-Core processor with a 2 GB RAM to provide a super-quick lag-free performance. The phone combines durability with a sleek built. Exclusive ASUS TruVivid technology provides the best clarity, brightness and touch responsiveness.

Memory – 16GB internal memory with an optional expandable memory of 64GB.

User Interface – The phone’s brand new ZenUI has more than 1000 features that improve upon the standard Android interface for a simpler, smarter and stylish experience.

Apart from major e-commerce sites, ZenFone Max, along with other ASUS smartphones and tablets will also be available at all offline retail stores. Beginning with only 100 stores in 2015, ASUS plans to expand to over 30,000 stores by the end of 2016.