ASUS, StarHub Partner to Launch ZenFone Zoom in Singapore

ASUS and StarHub have announced the Singapore launch of ZenFone Zoom, the world’s thinnest optical zoom smartphone with 3X Hoya lens in an innovative 10-element lens arrangement for exceptional clarity and photo close-ups with up to 12X total magnification.

With built-in optical image stabilisation (OIS) to eliminate shakes and blurred shots, and powered by a high-performance quad-core Intel® Atom™ processor with 4GB RAM for ultra-fast performance, the ZenFone Zoom redefines expectations for smartphone photography and packs DSLR-style shooting experiences into a metal unibody that tapers to a mere 5mm, so it slides comfortably into a pocket.

“With ASUS ZenFone 2, we created a great and widely-praised smartphone that captures stunning, high-resolution photos in everyday situations. Now, with the launch of ASUS ZenFone Zoom exclusively with StarHub, we offer Singapore users a smartphone that has not only the look and feel of a DSLR camera, but equipped with the advanced features to match. With ASUS ZenFone Zoom, we are truly putting professional photography within the reach of everyone,” said Benson Lin, Corporate VP, ASUS.

“Our customers are discovering creative ways to express themselves with their smartphone cameras and photography apps, from capturing candid moments to sharing selfies and images with family and friends,” said Wang Li-Na, Head of Product & Marketing, StarHub. ”We are happy to partner ASUS to exclusively bring in the ZenFone Zoom which will be welcome by many photography enthusiasts.”

See the World Up Close: 3X Optical Zoom and OIS, 10-element Lens, Real Tone Flash and Laser Focus

ZenFone Zoom is the world’s thinnest optical zoom smartphone, with a 13MP PixelMaster rear camera and 3X lens in a body that measures just 5mm at the edges. The innovative 10-element digital eye was created by the optics experts at Hoya. Glass, synthetic and prismatic lenses are meticulously configured in a dual-prism periscope arrangement to maximise incoming light and capture the best possible photo quality. Equipped with a built-in OIS, it ensures sharper, steadier shots every time even at maximum 3X optical magnification.

Furthermore, the rear camera features a dual-LED Real Tone flash to create the most natural illumination for indoor portraits, generating the perfect combination of yellow and white to capture life-like colours and skin tones. ZenFone Zoom’s rear lens also has a laser auto-focus function to point and shoot with total clarity in just 0.03 seconds.

Pocket-sized DSLR Experience: Periscopic Design, Pro Results and Premium Finish

The ZenFone Zoom was meticulously created to be the world’s thinnest optical zoom smartphone with ASUS engineers rotating the ZenFone Zoom’s lens mechanism to create a compact, intricately-calibrated periscope-style camera in a smartphone. Coupled with a Panasonic SmartFSI® image sensor, the ZenFone Zoom captures more light and more colour, revealing detail and beauty in both natural and low-light compositions that other smartphone cameras will never see.

The ZenFone Zoom’s design takes its cue from the look and feel of professional DSLR cameras, with dedicated buttons for shooting and recording. Its strong uni-body frame is precision-crafted to a metallic finish that is smooth to the touch, with a choice of premium Pure Black or sleek Ceramic White on the rear, plus diamond-cut edges to create four stunning patterns across the back and sides. The ZenFone Zoom even has an integrated a safety loop and many stylish strap options, for confident shooting from any angle.

The intuitive ZenUI Camera app makes it a breeze to capture professional-quality photographs. ASUS-exclusive Super Resolution mode applies multi-frame-fusion technology to create incredibly-detailed photos. Four high-resolution 13MP shots are fused to create a single image of with clarity that’s four times (4X) greater than a single shot. In either night time or day time, the ZenFone Zoom captures more detail and less noise and Super Resolution shots of up to 52MP.

In addition, the ZenFone Zoom excels at macro photography, enabling extreme close-ups as near as 5cm (2in) to reveal new and unseen worlds of detail. It also allows users to customise their camera features with one tap through the Manual mode, allowing instant adjustment of shutter speed, exposure value, white balance, ISO and a host of other professional-grade settings.

Monster performance: 64-bit quad-core power, 4GB RAM and Full HD IPS display

The ZenFone Zoom’s 64-bit quad-core Intel Atom processor carefully balances brilliant performance and superb power efficiency, empowered by Intel’s sophisticated 22nm Silvermont architecture. Intel’s new Tri-Gate transistors have three times (3X) more surface area than planar transistors, enabling the flow of more electrons that increase computing performance and reduce power leakage. Furthermore, coupled with a huge 4GB of fast dual-channel DDR3 RAM, the ZenFone Zoom provides top performance in a smartphone.

Featuring a high-capacity 3000mAh battery and 60ms touch-response time, the ZenFone Zoom delivers fast and fluid performance anywhere and users are able to work and play from dawn to dusk. The ZenFone Zoom also features the exclusive ASUS BoostMaster technology for turbo-speed charging that takes the battery from zero to 60% in just 39 minutes.

The ZenFone Zoom’s expansive 5.5-inch 1920x1080 Full HD IPS display offers wide 178-degree viewing angles, and a fantastic 403ppi pixel density to render every image in eye-popping detail. The display includes exclusive ASUS TruVivid technology, which seamlessly transforms the conventional four-layer design into an innovative two-layer construction with full lamination. Fusing the cover-glass and touch-panel layers eliminates the air gap, bringing everything closer to the user’s touch.

The Corning® Gorilla® Glass 4 display offers twice (2X) the drop-damage resistance of its predecessor, a 2.5X increase in retained strength and is 85% less likely to break in daily use, making it safer and stronger than ever before.