Apple Loses to Xiaomi and Huawei in China's Smartphone Market: Canalys

As per the latest market research from Canalys, Apple's dominance has been successfully challenged by Xiaomi and Huawei in the Chinese smartphone segment.

As market consolidation continues in China, one in three smart phones shipped were from Huawei or Xiaomi in Q2 2015. Xiaomi regained its crown as the largest smart phone vendor in China with 15.9% market share, according to latest Canalys estimates on Smartphone market for China.

However Huawei is hot on its heels, growing 48% sequentially - the fastest growing vendor in the top ten. Huawei’s 15.7% share leaves a very slim lead for Xiaomi. Apple fell to third place, followed by Samsung and Vivo.

“The China smart phone market continues to mature, remaining stagnant quarter-on-quarter. Competition among major brands has never been so intense. Huawei recorded the highest smart phone shipments in its history without compromising its product margin or profitability. Apple and Samsung have both increased their sales activities in the China market, expanding rapidly in channel coverage through flagship stores and small to medium size phone retailers respectively. Xiaomi is under immense pressure to maintain its top position in the quarters to come,” said Jingwen Wang, Analyst at Canalys.

China along with India are considered by many as the fastest smartphone markets in the world and hence been targeted by a number of smartphone vendors.