Airtel announces strategic partnership with ‘Baahubali-2’

Bharti Airtel (“Airtel”), India’s largest telecommunications services provider, has announced a partnership with ‘Baahubali 2 – The Conclusion’ to roll out special products for the fans of the forthcoming epic mythological film.

A range of Airtel ‘Baahubali 2’ products were unveiled by the upcoming film’s star cast today to add to the excitement around the arrival of the one of the most anticipated films in the country.

Special ‘Baahubali-2’ branded 4G SIMs

For Baahubali fans Airtel has launched a special ‘Baahubali-2’ 4G SIM with free 4G data benefits to enable customers to experience the epic drama on India’s fastest mobile network. In addition, the Company launched special ‘Baahubali -2’ 4G Recharge Packs that offer great value to customers.

Exclusive ‘Baahubali’ Content

Customers can also enjoy content like the making of the film and a host of such other videos from the film on Airtel Movies. What’s more, Wynk Music – the OTT music app from Airtel, will have the star cast of ‘Baahubali -2’ as ‘Guest Editors’ on the app and users can enjoy specially curated Playlists.

Raj Pudipeddi, Director – Consumer Business & Chief Marketing Officer, Bharti Airtel said, “As India’s largest and fastest mobile network, Airtel is thrilled to partner with ‘Baahubali 2’ to deliver an exciting experience to our customers. We invite Baahubali fans to get up close with the epic on their smartphones with Airtel and enjoy great content backed by a superior mobile broadband experience.”

Venkatesh Vijayraghavan, CEO - Andhra Pradesh & Telangana, Bharti Airtel added, “Customers can now also experience high speed data on the seamless Airtel Baahubali mobile broadband network to enjoy all the film content from the internet. Customers can also enjoy our specially curated Wynk Music playlist, exclusive videos on Airtel Movies and much more apart from trying their luck at exciting online contests.”

Shobu Yarlagadda, CEO - Arka Mediaworks said, “We are excited about the partnership as it makes brand Baahubali more accessible to our audience. Currently Baahubali has expanded into a big franchise that includes comic books, novels, animated TV series, mobile game and a first of its kind virtual reality experience. Through this partnership with Airtel, we will expand our ability to provide the Baahubali phenomena and entertainment on-the-go, anywhere, and anytime to our audience.”

In addition to these, Airtel will introduce an online engagement program across various digital platforms to bring the exciting world of Baahubali closer to its consumers. An outdoor campaign will also be live soon making the movie and Airtel 4G come alive across customer touch points in the country.