In its bid to target big opportunities in India’s telecom segment, Chinese telecom equipment and smartphone maker ZTE Corp has said that it is eyeing $800 million revenue in 2014 from the Indian market.
As part of this effort, the company is set to target the high end smartphone segment in a better manner. ZTE also plans to invest $10 million in the year 2014 towards marketing and branding initiatives and open more stores to boost its smartphone business in the Indian region.
Inaugurating its exclusive experience zone in the heart of Gurgaon ZTE’s CEO Xu Dejun said that the company will open more such stores in other high potential cities as the there is still a large Indian audience which prefers to have a hands-on experience of the product before making any purchasing decision.
While the company targets $800 million revenue, its focus for the year 2014 will be on three key segments of 4G, high-end smartphones, and phones based on Android, Windows and Firefox platforms. As part of this renewed focus, ZTE India will also continue to focus on strengthening its 4G: TD-LTE and FDD-LTE, bearer and transmission network, FTTH, medium-sized Enterprise businesses and cloud computing business in the year 2014.
It may be recalled that ZTE, a Chinese major in telecom equipment, forayed in into India market 13 years ago and has recently introduced its smartphones and data cards in the Indian market. It works very close with the operators towards bundling its products and also looks at providing managed services to operators.