Xiaomi is making its first foray into virtual reality (VR) segment by launching its very first VR headset, Mi VR Play in India.
Xiaomi’s vision to bring innovation to everyone has disrupted many industries and introduced a range of high-quality products to millions of people. In the same way, Mi VR Play is an entry-level product that seeks to bring the VR experience to a much wider audience. By opening up an exciting new way for users to experience their smartphones, Mi VR Play is set to make a huge impact in China where VR is still in its infancy.
After issuing a call for beta testers on 1 August, Xiaomi received 1 million registrations in just 8 hours, demonstrating the high level of excitement around VR in China. The beta testing program allows users to purchase Mi VR Play for just RMB 1 (US$0.15).
Details about the pricing and availability of Mi VR Play beyond the beta testing program will be announced at a later date.
Mi VR Play has significantly improved upon the design typically used in similar VR products — it is wrapped in lightweight, durable Lycra for long-lasting comfort. In the future, Mi VR Play will also be available in a selection of bold prints and colours for even more stylish options.
The unique two-way zipper helps to ensure compatibility, providing a secure grip on a wide range of 4.7- to 5.7-inch smartphones. At the same time, the dual openings on the front allow for slight positioning adjustments and ventilation.
Mi VR app
Launched together with Mi VR Play is the Mi VR app, an open platform incorporating an extensive library of content from partners. Right now, the app comes with content from partners including Conde Nast Traveler, YouKu and Korea’s Dooribun.
As more partners are brought onboard Mi VR app, introducing even more panoramic, 2D and 3D content, it is expected to drive VR content in China to a whole new level.