Xiaomi, HRX partner to launch Mi Band – HRX Edition in India

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Xiaomi and HRX, India’s home grown fitness brand have signed a strategic business partnership to boost the fitness wearable category in India. The two brands are co-launching Mi Band – HRX Edition.

Mi Band – HRX Edition is an adaptation of Xiaomi’s successful Mi Band 2 for its Indian Mi fans. Mi Band 2 is the world’s leading fitness wearable with 3.5 million units being sold globally in Q2, as per IDC. Xiaomi is the #1 wearable vendor worldwide with 13.4 percent as per IDC Q2 report.

The business partnership between Xiaomi and HRX is a step forward in fostering fitness as a part of lifestyle by making the wearable category affordable and accessible to Indians.

Both brands share a common vision, which led to a promising business partnership. Xiaomi believes in bringing innovation to everyone and making high end technology affordable so that everyone can enjoy it. HRX also believes in creating an inspiring and motivating people to become the best version of them. Mi Band – HRX Edition is a utilitarian and innovative fitness device that is in perfect sync with both brand philosophies.

Mi Band – HRX Edition boasts over 23 days of usage on a single charge, thanks to the low-energy Bluetooth 4.0 chipset, and a power efficient OLED display. It can monitor your steps, calories burnt, and sleep patterns, as well as display notifications including incoming calls or text messages.

Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India: “Mi Band 2 was an extremely popular product for Xiaomi in India and with Mi Band – HRX Edition, we decided to invest in the product further to take our vision of innovation for everyone’ one step ahead. With Indians becoming more fitness conscious with each passing day, Indian fitness category is at an extremely dynamic stage and we believe the partnership between HRX and Xiaomi for Mi Band – HRX Edition makes it a perfect fitness device for all.”

Hrithik Roshan, Founder, HRX: “I always envisioned HRX to be a platform that could inspire people to be the best version of themselves. Partnering with Xiaomi to launch the Mi Bands – HRX Edition is an opportune decision as they are in sync with our philosophy. In today’s fast paced life a lot of commitment is required while keeping up a healthy regime therefore a fitness tracker is the first step that can help in maintaining discipline. I believe that this will be the next Best Buy for all fitness enthusiasts.”

Afsar Zaidi, Co-Founder, HRX: “Our aim at HRX is to expand our presence across the realms of fitness and wellness ecosystem. The partnership of Xiaomi and HRX is a key part of our strategy as we work towards inspiring people who want to become the best version of them. HRX has established itself as a leader in the home-grown space with its competitive price points and quality which we will continue to offer with this very special collaboration. We are building a culture and this product is a facilitator”

Mi Band – HRX Edition will be on sale at a price of Rs. 1299, starting from September 18th on Mi.com and Mi Home stores. Following that, from September 20th it will also be available across Flipkart, Amazon, and Myntra.

Mi Band HRX Edition will also be available for a special preview sale at our fitness partner in Bangalore – Curefit, on the Curefit app and all Cult fitness centres between 18 to 20 September.

 


Telecomdrive Bureau
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