Vivo Appoints Kent Cheng as CEO for India, Unveils – Vivo Y55L Smartphone

Vivo, a premium global smartphone brand, has appointed Kent Cheng as the new CEO for its India Operations.

Cheng joined Vivo early this year and has been instrumental in the brand’s overall journey and has been contributing to making it a world class enterprise.

In his current role, he will be building strong presence of the brand across the country through marketing, sales and strong customer service network and achieve the company’s vision to be a leader in the Indian market.

On the appointment, Kent Cheng, the newly appointed CEO of Vivo India, said, “At Vivo, we always aim to offer new and exciting features for our valued customers. I would like to express my heartfelt pleasure to be appointed as CEO, for a market which is dynamic with a robust smartphone user base. My vision is to further the brand promise, articulate and realise the intrinsic brand value for the next stage of our growth in the coming months.”


Y55L is an upgraded version of Y51L, first launched in January 2016, priced at Rs. 11,980. Y55L is going to be another successful smartphone in this price segment to house premium feature such as the exclusive split-screen feature for multitasking and a unique eye protection mode that ensures comfortable screen brightness by reducing blue light that causes strain on the eyes.

The 4G VOLTE enabledY55L is powered by Octa-core Qualcomm Snapdragon with Funtouch OS 2.6 (based on Android 6.0). It is paired with a 2 GB RAM and 16GB ROM, expandable up to 128 GB giving users ample space for photos, videos and music.

Y55L boasts an impressive unibody design with a 2.5D curved-edge Screen. It is equipped with 8 MP rear camera and 5 MP front camera with an impressive smart screen flash.

Y55L will be available across India in two colors: Gold and Space Grey.

He further added, “India is a very important market for us because of the maximum smartphone penetration. We want to cater to every price point with our innovative products. And, through Y55L we want to tap the users that are looking for a smartphone that not just looks great but also delivers the desired results with its overall package.”