Uber, the global ridesharing company is collaborating with Mahindra & Mahindra Ltd., part of the US$ 19 billion Mahindra Group, to explore the deployment of electric vehicles (EVs) on the Uber platform in several cities across India.
To begin with, the companies will deploy hundreds of electric vehicles in Delhi and Hyderabad. Mahindra’s electric vehicles on the Uber platform will include the e2oPlus hatch and the eVerito sedan. As part of this collaboration, both the companies will also explore deployment of Mahindra electric vehicles to other cities.
The joint deployment of electric vehicles will further reinforce the strong relationship between Mahindra and Uber. Over the years, there has been a strong deployment of Mahindra vehicles on Uber’s platform and Mahindra is also a key financier for Uber’s driver partner through Mahindra Finance.
According to Madhu Kannan, Chief Business Officer, Uber India & Emerging Markets, “We are extremely excited about our collaboration with the Mahindra Group to deploy this electric vehicles pilot in India. Aligned with the government’s vision, we aim to build a more sustainable future of mobility, moving more people needing on-demand services with fewer, fuller, and more efficient vehicle trips. We see a key role for high efficiency vehicle technologies, and therefore believe that this collaboration with Mahindra, the pioneers in the electric vehicles space, will be truly beneficial not just for Uber but for our driver partners, riders and the cities we operate in.”
Speaking on the collaboration, Dr. Pawan Goenka, Managing Director, Mahindra & Mahindra Ltd. said, “Electric vehicle adoption is clearly gaining momentum in India. As the pioneers of electric vehicles in the country we would like to be at the forefront, leading this change toward smart and sustainable mobility. Our collaboration with Uber is an important next step to help accelerate the large scale adoption of electric vehicles on shared mobility platforms, and meet the nation’s vision for EVs”.
Through this collaboration, driver partners on the Uber app can avail of a package which will include Mahindra electric vehicles at competitive prices, attractive financing and insurance premiums as well as comprehensive maintenance packages from Mahindra and its associates. Further, to make this model sustainable, Mahindra and Uber will work closely with public and private players who are in the process of setting-up a common use charging ecosystem across multiple locations in the cities.
Mahindra will also support with driver education and training related to various aspects of electric vehicles. Going forward, electric vehicles will play a major role in reducing urban pollution plaguing several Indian cities and resulting in health hazards. With the increased penetration of EVs and eventual 100% transition, the country and its citizens stand to benefit tremendously.
All these initiatives align perfectly with Mahindra’s Rise philosophy of empowering people with the right products and services to enhance the quality of their lives and earnings.