TomTom India has launched TomTom Touch fitness tracker, the first fitness tracker in the market that combines body composition analysis (BCA) with steps, sleep and all day heart-rate tracking, right from the wrist.
The company also announced the launch of the TomTom Adventurer GPS Outdoor watch and the TomTom Spark 3 GPS multisport fitness watches range in India.
With the push of a button, TomTom Touch fitness tracker measures the percentage of body fat and muscle mass in the body to finally answer the question: Is what I’m doing, doing anything for me?. Body composition gives a user an advanced understanding of their fitness level and how it’s changing over time. Until now, this metric has been available with dedicated scales or expensive technology. The launch of TomTom Touch fitness tracker now makes BCA more accessible to a broader audience.
TomTom Touch fitness tracker is designed to be worn 24-7 and includes everything you’d expect from the best fitness trackers available today. Tracking steps, sleep, all day heart-rate, calories burned, it also comes equipped with a sports mode for running, cycling or hitting the gym. You can also stay connected with smartphone notifications.
It’s easy to dive into your stats, view progress and share achievements with friends via the TomTom MySports companion app on your smartphone. Performance statistics and graphs help you make sense of your activities and the effect they have on your body composition over time.
The TomTom Adventurer is the new GPS Outdoor Watch built to elevate outdoor activities with dedicated sports modes for hiking, trail running, skiing and snowboarding. TomTom Adventurer is also equipped with a 24X7 activity tracker, multi-sport mode, built-in heart rate monitor, music player, barometer, compass and automatic lift detection for snow sports. It also comes with GPS tracking and Route Exploration, building on TomTom’s heritage as a global leader in navigation and mapping.
TomTom Spark 3 GPS Multisport Fitness watch range comes equipped with Route Exploration that helps user easily explore new trails and find their way back. Additionally, every time a user hits the road, the GPS trace is displayed on the GPS Sports Watch allowing them to find their way back to the start. By combining the integrated compass and GPS information, anyone can run with the confidence of knowing which path to take and how to get back. Routes are easily shared with friends after a run – challenging all to explore more. These GPS Sports Watches have brand new, slimmer, sleeker straps in a range of colours to wear every day, while still ready to take on even the toughest workouts.
TomTom has introduced a new division called TomTom Sports, the umbrella brand under TomTom that will house all the fitness products from the company. This emphasises TomTom’s focus on the fitness segment globally.
Andrew Cooper, Senior Vice President APAC, TomTom International BV, commented on the launch saying, With TomTom Touch fitness tracker you could see how your body composition changes over time to find out what works for you and understand how fit you are. Building on our years of experience in mapping and navigation, we are proud to also introduce path breaking Route Exploration technology in TomTom Adventurer Outdoor GPS watch and TomTom Spark 3 GPS fitness watches.” With three new product launches including two which are brand new categories, the business is in an exciting stage of growth. We are confident that the Indian consumers will find their perfect fitness companion with TomTom Sports.”
Hitesh Ahuja, Country Manager, TomTom India, said, India has the third most obese population in the world. “Obesity is considered the core of many diseases. With Body composition analysis right at your wrist, it will be a GREAT indicator of your overall wellbeing and knowing your body composition changes. Now with this innovation, we’re making technology more accessible to everyone. So will our focus on fitter India.”
Pricing and Availability:
1. TomTom Touch will be exclusively available at Amazon.in at Rs. 13,999
2. TomTom Adventurer will be available at all leading e-tailers by mid December 2016 at Rs. 25,999
3. TomTom Spark 3 will be available at all leading e-tailers starting at Rs. 13,999