A new trend has ushered in India Inc – customization of technology at the enterprise level. Companies – big and small, regional and national – are looking at customized Tablet PCs and Smartphones to help them increase brand loyalty and brand recall.
Key sectors including Healthcare, Education and Infomedia are the early adopters of customized gadgets and companies from these sectors are offering customised communication devices to its employees, students, customers, vendors etc.
Heralding this trend – Swipe, the mobile technology company, better known for introducing innovative Android-based Tablet PCs & Smartphones in India. Some of the recent clients of Swipe are Fasoos Food Services, Akanksha Foundation, NM Wadia Medical College, Amanora Park Town, State Bank of Bikaner and Jaipur, Metro Shoes, Cabby Tabby, Vibble India, Emenox Healthcare, Seasons Marketing, Chocolate Biclate, Moving Digital Frames, Ricky Rickshaw, Eagle Eye Solutions, IOEMAS & Motivation for Excellence Initiative.
On offer are tablets and smartphones with multiple degree of customizations ranging from custom apps, brandings, hardware configuration, and tailored customer support. Customizations can be done at Kernel level where we remove all the unwanted apps and include only the required software. This insures a simple to understand UI and optimum utilisation of hardware for the intended purpose, hence offering a fast and seamless user experience.
Depending on the clients need, Swipe can tweak the hardware in regards to screen sizes, processors, camera resolution, connectivity, memory and much more. While on the branding front, a client can get their respective company logos as the boot screen, engraved on the back cover of the devices, and even custom packaging of devices making the entire proposition more appealing.
According to a Bain survey approx. 65%-75% consumers preferred customized options, it engages them more with the company which ultimately increases the brand loyalty along with recall.
Commenting on this new segment launch, Shripal Gandhi, Founder and CEO, Swipe Technologies said, “Enterprises are in need of brand-specific customization that can enhance brand recall and also help the sales and after sales team work smarter. In the bargain, this customized technology helps create brand loyalty of a different kind. At Swipe, we always go a step ahead to know what our consumers want and create products for them. Every industry works in a different fashion and even individual company in the same vertical has a different outlook towards business. Swipe’s customised enterprise solutions are designed keeping in the mind the corporate requirement and brand-fit.”