Swipe has unveiled its latest innovation – the 5.5” VR smartphone at INR 4,499 on ShopClues.
At the recently concluded 5th Anniversary gathering of Swipe, Founder & CEO Shripal Gandhi made the big announcement of Swipe 2.0.
In his vision, Swipe 2.0 is synonymous with Vision 2022 where in Swipe will metamorphose from being a mobile gadgets company to a 21st Century personal electronics company.
He said: “The Master plan is already in place and starting this week new categories and new products will roll out from the Swipe stable. Today, Swipe 2.0 kick starts with the launch of Swipe ELITE VR exclusively on ShopClues.”
Swipe ELITE VR is an outcome of extensive research on what consumers want, and what technology can deliver at specific given price point which can then become a game changer for the masses. This philosophy has been a central theme in the scheme of things at Swipe – introduce technologically superior products that are cutting edge and at the same time affordable for the man on the street. Shripal Gandhi believes that empowering the common man can be done in multiple ways – ELITE VR is one of them.
“It was Swipe who introduced Indian’s first 3D Tablet in 2012. Five years later, today we are introducing India’s first affordable virtual reality and a new interface for users to consume content. All it takes today is Swipe ELITE VR bundled with VR lens and bingo! With the help of Swipe ELITE VR and the accompanying VR lens, consumers will get enthralled with its immersive experience, be it watching cricket, movies or playing gaming. According to estimates the VR and augmented reality (AR) market in India are projected to register a compounded annual growth rate (CAGR) of 55.3 % during 2016-2021. Analysts and industry players believe that mobile-centric VR headsets or screenless viewer headsets — and not PlayStations or PC/Console-enabled VR gaming — will see greater adoption in the mass market,” he added.
India’s most affordable 5.5” HD IPS display smartphone with VR – ELITE VR is truly Big on entertainment with VR lens and sports Big display and Big Battery. ELITE VR is powered with 1.3 GHz quad core processor that helps in multitasking through 1GB RAM & 8GB ROM. Backed with powerful 3000 mAh battery, the device comes with VR lens and is 4G Volte enables.
It has a 13MP rear camera and 5MP selfie camera and comes with SwiftKey Keyboard that enables Indian consumers to type freely in all their native languages. Swipe ELITE VR is a unique VR device that unleashes the aura of magical world by opening a mystical portal every time you use the phone. Great specs and design for all-round Entertainment at an astounding price of Rs. 4,499!
Nitin Kochhar, Senior Vice President Categories, ShopClues, explained, “VR is all about experience and price is one of the barriers to adopting and expanding the VR ecosystem. At ShopClues we are happy to herald this new trend across tier 2,3,4 cities of India by way of partnering with Swipe. ShopClues is currently the market leader in the low-budget smartphones category, which we aim to further enhance with value-for-money smartphones like the Swipe Elite VR. When we heard about the product and its price range during our strategy meetings, it became clear to us that we have a winner in Swipe ELITE VR. The brand has performed well on our portal with its previous launches and we are certain the Swipe ELITE VR will outdo its predecessors on the platform.”
Adding more value to the Swipe ELITE VR is the partnership with super-intuitive, bilingual, predictive, multimedia touch keyboard mobile app major SwiftKey Keyboard. The company which recently got acquired by Microsoft Inc. adapts to the way you type with Artificial Intelligence so you spend less time correcting your typos and more time saying what you really mean.
SwiftKey users have saved an estimated 10 trillion keystrokes across 100 different languages, which adds up to over 100,000 years of reclaimed typing time.
Sarabjeet Singh, Country Manager of Swiftkey said: “VR is an emerging market in India and we are happy to partner with two big brands namely Swipe and ShopClues. SwiftKey Keyboard integration on Swipe ELITE VR will enable consumers to express and enjoy interaction in their native language. Swiftkey is the only keyboard that allows users’ to type up to five Indian languages at the same time and supports 10 Indian languages and total 180 languages globally.”
Swipe today also launched a smartphone that is small on price, small in size yet big in features: Swipe KONNECT Star 2017 successor of KONNECT Star launched in 2016.
The KONNECT Star 2017 is priced at 3,333 and comes with a 1GHZ Quad core processor offering lighting fast 4G speeds at very affordable price. The 4’ dual SIM device is powered with 1GB RAM and 16 GB ROM and runs on Marshmallow 6.0. Swipe KONNECT Star will connect Indians to the world by bridging language barriers through Indus OS with 12 regional languages which covers 90% of the population and has translation and transliteration feature for easy communication.