Sony Rolls Out first “X” series smartphones in India

Sony India has unveiled its all new “X” series smartphones with the launch of – Xperia X and Xperia XA.

These advanced smartphones are designed to further elevate the smartphone experience for its consumers.

Amongst many revolutionary innovations, the XperiaTM X and XperiaTM XA brings refined design language, advanced imaging capabilities, contoured software functionality and connectivity with a host of experiences.

Redesigned for creating increasingly personalised and intelligent products and services, these all new stylish smartphones offer unified design with beautifully crafted body.

First “X” Series smartphones: Xperia X and Xperia XA

The Xperia X series embodies Sony Mobile’s new brand vision through adding new layers of intelligent technology across popular and acclaimed Xperia features: camera, battery and design, to make every day smarter and simpler.

Predicting the unexpected is difficult, but not impossible – the next generation Xperia camera takes spontaneous capture to another level allowing you to shoot in sharp focus, even for spur-of-the-moment shots. The quick camera makes it easier to capture split-second scenes.

Start-up is twice as fast and shots are captured at blink-of-an-eye speed, so you can go from stand-by to capture in approximately 0.61 seconds. The all-new Predictive Hybrid Autofocus in Xperia X is developed in close collaboration with Sony’s αTM camera engineers; it lets you choose your subject and then predicts its motion, so you can capture the action in perfect focus, free from blur.

Advanced features require the battery stamina to match, and Xperia X series incorporates Sony’s smart battery management to deliver up to two days battery life1. Not only will it keep your phone running for longer from one charge.

Xperia X and Xperia XA benefits from a battery lifespan that’s up to twice as long with Qnovo’s Adaptive Charging technology2 and Sony’s smart battery management system. Both the phone are powered to make the most of their advanced capabilities, with Xperia X featuring the 64 Bit Qualcomm® Snapdragon™ 650 processor and Xperia XA featuring the 64 Bit MediaTek® MT6755 Processor for ultra-fast connectivity

As part of their unified design concept, Sony designers researched premium materials, texture and curvature for the most natural palm fit. Both Xperia X and Xperia XA brings a curved glass display within a rounded, continuous frame for a familiar form that feels comfortable in your hand. Xperia XA features a stunning edge-to-edge display to integrate seamlessly into your life.

A mobile camera experience unlike any other, Xperia X offers 1/2.3” 23MP camera, 24mm wide Sony’s award-winning G Lens, 13 MP Extra high sensitivity wide angle front camera with Sony Exmor RS™ makes it your perfect companion to click selfies under any light conditions

Designed for aesthetic perfection, Xperia XA also produces perfect selfies and groupies with 88 degrees wide angle which allows you to capture more in the frame. The low light technology and extra sensitivity in tough conditions packed with Xperia XA is a treat for selfie lovers.

Designed by leading creatives at Sony, Xperia XA features borderless design and curved glass, making it comfortable to hold for everyday convenience. These new stylish smartphones by X series are all set to revolutionise your communication and give ultimate smartphone experience that will set new benchmarks.

Xperia X and Xperia XA both have dual SIM capabilities and are capable to support 4G network. They will be available in all Sony Center, Xperia Flagship stores, top mobile and electronic stores and online through Amazon.

Pre-booking of Xperia X can be done at all authorized Sony mobile dealers and online exclusively on Amazon ( from 4 pm onwards on 30th May, 2016.

Customers will get free content worth over Rs. 2,700 with applications like:

Sony LIV: Free 3 months subscription worth Rs. 299

Hungama Play: Free 3 months subscription worth Rs. 750

Kindle: Free e-book worth Rs, 1,000

Gameloft and Modern Combat: Pre-installed Full HD games with free credits worth Rs. 780 exclusively in Xperia X

To make it easy for customer’s pocket, Xperia X can be purchased with an EMI of Rs. 2,999 from 6th to 30th June, 2016.