Smartwatches: Fossil Group Engaged in Global Licensing Deal with BMW

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Fossil Group, Inc. has announced a global licensing agreement with Bayerische Motoren Werke Aktiengesellschaft (“BMW”) for the design, development and distribution of BMW branded watches and smartwatches through 2023.

“BMW is one of the most iconic brands in the world” said Kosta Kartsotis, chairman and chief executive officer of Fossil Group. “We look forward to bringing our watch design expertise and smartwatch capabilities to BMW enthusiasts around the world.”

In collaboration with the BMW team, Fossil Group will design and distribute BMW branded watches and accessories with the first collections available in 2019. The collections will be sold globally in more than 4,000 BMW retail channels and key retailers in Fossil Group’s extensive global network.

Fossil Group, Inc. is a global design, marketing, distribution and innovation company specializing in lifestyle accessories. Under a diverse portfolio of owned and licensed brands, our offerings include fashion watches, jewelry, handbags, small leather goods and wearables.

With the company’s newest owned brand, Misfit, it is bringing style and technology to the high-growth connected space. Fossil is committed to delivering the best in design and innovation across its owned brands, Fossil, Michele, Misfit, Relic, Skagen and Zodiac, and licensed brands, Armani Exchange, Chaps, Diesel, DKNY, Emporio Armani, kate spade new york, Marc Jacobs, Michael Kors, Puma and Tory Burch.

Fossil Group brings each brand story to life through an extensive wholesale distribution network across 150 countries and 500 retail locations.


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