SEAT, Orange partner on development and use of connected car


SEAT and Orange Spain have signed an agreement today that aims to promote new advances in the development and use of the connected car, as well as lay the groundwork for joint collaboration in several different areas of work.

In this sense, the agreement focuses on three main lines of action – to improve the experience of vehicle occupants by developing connected car innovations, offer the digital home or office experience to car users, and implement a loyalty programme that promotes the frequent use of new connectivity and mobility solutions they launch onto the market.

After signing the agreement, SEAT Head of Business Development Arantxa Alonso pointed out that ““we feel privileged to have strategic arrangements with partners such as Orange that give a major boost to our development of car connectivity.” Alonso also added that “this partnership opens up a large collaborative space for both companies that are pursuing a common goal – promote the use of the connected car and make the car user’s experience easier and more efficient.”

Furthermore, Orange Director of Innovation and New Digital Services for Spain Luis Santos is confident that “this strategic agreement with SEAT is a great step for Orange in its strategy of connected objects and Big Data and opens the door to innovations and new developments surrounding cars of the future, which will contribute to helping us achieve our goal of connecting our customers with what truly matters most to them.”

A prominent initiative regarding vehicle digitisation carried out through this collaboration will be the launch of a project that seeks solutions geared at turning the vehicle into the user’s second digital home. The goal is that both driver and occupants can integrate some of their daily activities in the safest and most efficient way while in the car.

In addition, both companies will work on providing leisure and entertainment services that drivers and other passengers can enjoy, so they can have the best digital experience anytime, anywhere to make their driving experience unique. The initial proposals of this collaboration will include music, audiovisual and learning content, while guaranteeing the maximum safety of the occupants.

Encouraging adaptation to the connected car

In addition to developing new digital applications for vehicles, both companies have set a goal to work on generating initiatives that encourage the use of these new functions. In this sense, SEAT and Orange will launch a cross-company loyalty and frequent use programme of all the connectivity and mobility solutions they are going to put on the market in relation to the connected car. With this move, they aim to offer and incentive plan, through purchase discounts, rewards and gifts, which contributes to increasing user loyalty to their adaptation to the car’s new digital era. Likewise, and continuing with the mission of adjusting drivers to new services, SEAT is going to use Orange’s Big Data to offer products that most closely match user needs.

New strategic partner in a key project for the brand

By signing this agreement, SEAT and Orange gain a new strategic partner in their commitment to promoting car connectivity. In so doing, Orange aligns itself with other major companies that have chosen to associate their technology with the Spanish brand’s cars. Further prime examples are the cooperation with Amazon to integrate its smart voice assistant Alexa in SEAT vehicles, and implementing Google’s navigation system Waze in the brand’s cars.

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