Reliance Jio Infocomm has decided to offer its 4G service at the most popular Ganesh Pandals in Mumbai. These include Lalbaug Cha Raja, Andheri Cha Raja and Sahyadri Cha Raja. Any devotee visiting these places will get the benefit of high-speed Jionet service.
Reliance Jio’s service in Mumbai
The service will be offered free of charge for 11 days. The company is installing the internet hotspots so that Mumbai’s people will be able to experience its service. It will help the company to popularize the service. The company will also take feedback from the people so that it gives out seamless services during its formal launch.
To enjoy the 4G Jionet service, users will have to scan from their smartphones and select Jionet. They will be required to give in some details and enter a one-time password (OTP). If the user is inactive on the system for more than 30 minutes, then he will be automatically logged out. He will have to re-enter the OTP to use the high-speed internet again.
Reliance Jio’s service in other cities
Just like the Mumbai’s Ganesh festival, Reliance Jio had targeted Lucknow’s Ganjing festival, too. It offered its 4G Wi-Fi service at the Hazratganj market, which is one of the busiest shopping areas in the city. Hazratganj became the first market of the country in a non-metro to get the unlimited 4G internet service.
The service is deployed using fiber optics and cover a 100-meter radius on both sides of the MG Marg, from GPO crossing to Parivartan Chowk. The users enjoy a speed between 5 Mbps and 10 Mbps whereas 3G networks usually give a speed of 2-3 Mbps.
Reliance Jio has also given its services in cities like Bhubaneshwar, Kolkata, Ahmedabad, etc. Officials of these projects have reported that the services are being largely used by students to download applications, study materials, large PDF formats, movies, etc. People also widely use the network for Skype calling and videoconferencing. An official said, “The speed enabled by fiber optic is addictive.”
Reliance Jio’s preparations
Reliance Jio will be rolling out its commercial service from December, 2015. It is dealing with local mobile phone makers to launch their own 4G smartphones. This will enable more and more people to enjoy the benefit of the high-speed internet.
Reliance Jio will buy these smartphones from the manufacturers, give them its own brand, ReConnect and sell them as Reliance phones. It plans to build its direct retail presence in more than 1,000 outlets. The company also offers a messaging application known as Jio Chat.
Reliance Jio is testing its Long Term Evolution (LTE) services on Band 40 (TD-LTE 2300 MHz) and Band 3 (FDD-LTE 1800 MHz). Last month, the company deployed its 4G LTE service to its employees, too.
All of these show that Reliance Jio will be leaving no stone unturned to offer new age data driven service and unique experience to its customers. With its entry into the market as a green field operator, Reliance Jio is likely to affect the business of a number of telecom operators in India.