Rebranded Spice launches array of new device portfolio in India

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Spice brand, a joint venture between Transsion Holdings, a global mobile phone conglomerate and Spice Mobility, an Indian Business conglomerate that pioneered mobility in India, has unveiled an all new portfolio of 8 mobile devices including 5 feature phones and 3 smartphones.

The new product portfolio offers aesthetically and stylishly designed phones with features that would stand out and appeal to the youth, and is priced between INR 850 to INR 9,500.

In alignment with the fresh design created for the Indian youth, the products are segmented as F Series (Music, fun, fashion), K series (Creative & fashion), V Series (Value premium, with focus on performance and camera), and Z series which are essentially the feature phones, offering best-value & quality with great design.

After establishing a strong presence through itel and TECNO, Transsion Holdings aims to further strengthen its foothold in the world’s fastest growing mobile market with the addition of its third brand in their multi brand portfolio.

Commenting on the occasion of the launch, Sudhir Kumar, CEO, Spice Mobile under Transsion Group, said, “We are extremely excited to announce the all new Spice product portfolio today. With the launch of the series, we have taken a step closer in creating an inclusive yet all-new powerful and rich digital experience for the young generation of India. Aligned with the brand identity and philosophy, Spice brand wants to fuel the existing culture of sharing amongst the Indian youth. With easy to use features, these devices offer enhanced sharing capabilities to create new aspirations which will help in connecting the next billion. We are sure that we will create a new segment in the Indian market with the robust range of products and services.”

In line with the new brand identity – “Make Sharing Better” with Spice, the brand will enable the users’ to create and nurture the social connections by sharing content that is enjoyable for them. The portfolio offers stylishly designed quality mobile phones with vibrant colors, super battery, great music experience and easy to use features that help the youth of today, stand out. Additionally, Spice is the only brand which will offer a path breaking service offering of 1-year replacement warranty for all its devices thereby, ensuring quality to the consumers. The company will also leverage the distribution strength created for itel and TECNO in India.

Spice brand product portfolio:

F Series (music, fun and fashion): This range of stylish devices is created especially for the fun loving young people and offers immersive audio (with dual speakers or headsets) and differentiated design language.

This series includes 2 smartphones including F301 AND F302 and are priced at INR 5590/- and INR 6290/- respectively. F301 offers colorful design and 3D immersive sound (enabled by proprietary audio codec). F302 provides instant access to favourite apps is enabled by configurable 5 fingerprints access for personal shortcuts as it is equipped with Fingerprint Technology and can also set photographs with fun facelifts using Facemask technology in the device.

K Series (creative): Entering time consuming passwords or sensitive patterns to unlock smartphones’ is a passé for the today’s millennials! The creative K Series comes equipped with fingerprint sensor technology to keep them ahead of the league and enables easy access to multiple features such as:

· Easy camera access for capturing the perfect look

· Easy access to call via click on fingerprint

· Instant access to favourite apps with customization upto 5 fingerprints as personal shortcuts

This series includes the innovative K 601 with 2GB RAM and is priced at INR 7290/-.

V Series (Value premium): This range of sleek and ergonomically designed devices are equipped with Front and Rear cameras to provide great Selfies to the users. The sleek and slim design with outstanding build quality provides a seamless and smooth multi-tasking experience. The V series also comes equipped with fingerprint sensor technology to keep them ahead of the league and easy access to multiple features such as:

· Easy camera access for capturing the perfect look

· Easy access to call via click on fingerprint

· Instant access to favourite apps with customization upto 5 fingerprints as personal shortcuts

Z Series: This colourful series of feature phones is equipped with loud sound, shortcut keys for music player and FM radio along with super battery mode which gives long lasting stand by time. The devices also come enabled with the King Voice feature which lets the consumer navigate through their smart keypad devices, assisted by voice support.

The series include Z102, Z101, Z201, Z202, Z301 and is priced at INR 1180/-, INR 1240/-, INR 1625/-, INR 1690/- and INR 1850/- respectively. The Z201 and Z301 come equipped with Dual Speakers; The Z101 and Z202 come with 2500mAh battery that offers more than 35 hrs of talktime and more than 500 hrs of standby time; additionally, The Z202 comes with the Power bank feature.

The product portfolio will be available in New Delhi starting 11th July, 2017.