Proxim Wireless Corporation, a global provider of advanced WiFi, point to point (PtP) and point to multipoint (PtMP) radio systems along with Purple, an intelligent spaces company, are engaged in a technical alliance to make available a broad suite of WiFi based social engagement, marketing and analytics features on Proxim’s ORiNOCO® outdoor and indoor WiFi® Access Point Solutions.
The partnership involves integration of Purple’s platform with Proxim’s latest generation .11ac ORiNOCO® AP-9100 and AP-9100R access points. The Purple platform will be available on the recently introduced XP-10100 cross point solution in last quarter of this year.
This integrated solution will allow ORiNOCO® subscribers fast online access through social media login. In return, venues and businesses will benefit from being able to collect contact details, gain additional social ‘likes’ and ‘follows’ with real-time analytical insights, customer demographic data, plus an engagement tool to send highly targeted communications to customers.
The solution is designed for a wide variety of markets. From venues such as stadiums, resorts to commercial properties such as malls and hotels can leverage the solution to throw targeted and relevant content to improve engagement and drive more revenue.
“This integration unlocks a whole new world of possibilities for ORiNOCO® customers. Our customers can now harness the analytics and marketing tools provided by Purple, supported by software embedded in ORiNOCO® access points, paving a new path in marketing and sales spaces.” said Greg Marzullo, President and CEO of Proxim Wireless “This allows our ORiNOCO® customers to make more informed marketing decisions and improve customer engagement to directly help generate more revenue.”
Gavin Wheeldon, CEO of Purple also commented; “The addition of Proxim to our list of compatible vendors will be a positive addition to our portfolio, one that will contribute to our overall objective of getting more businesses online using the Purple platform. Exciting times lie ahead for Proxim’s ORiNOCO® customers.”
Key Application Benefits
Integrate WiFi in your marketing communication channel mix
Provide easy access for WiFi users with social sign in
Gain real insights into customer behavior
Deliver marketing announcements and personalized marketing offers and promotions
Improve loyalty and boost sales
Available at no cost via seamless patch upgrade
The solution is now available on our latest generation ORiNOCO® AP-9100, AP-9100R. To access the solution please upgrade the latest ORiNOCO® firmware.