PLDT, a telecommunications and multimedia service provider in the Philippines has unveiled its Big Data services in the country to help local enterprises advance their businesses through a range of digitally transformative solutions.
These big data analytics driven solutions allow enterprises to analyze openly available data and gain insights that drive predictive and data-driven decision-making in their businesses.
“Big Data drives our everyday lives. Every action generates data, which become valuable insights that empower enterprises, organizations, government agencies, and even small and medium enterprises to develop more effective products, services, and programs for their target markets. By offering Big Data services, PLDT enables the country’s digital economy by providing capabilities that leverage our network infrastructure and data service expertise,” said PLDT Executive Vice President and ePLDT President & CEO Ernesto Alberto.
With the amount of data created and consumed by enterprises, there is a need to ensure that Big Data analytics services are backed by a reliable network infrastructure. As a company that heavily generates data, PLDT’s infrastructure is designed to handle Big Data processes generated by over 75 million wired and wireless PLDT subscribers.
PLDT’s network of Data Centers can process industry-level data center requests, and enable PLDT to offer Big Data services such as Expert Consulting, Managed Platform services, and Breakthrough Insights. These services, backed by PLDT’s robust communications and technology infrastructure, highlight the company’s digital transformation initiatives of developing new service offerings that take advantage of a continuously transforming consumer and business landscape.
“PLDT’s world-class infrastructure is capable of handling the most demanding data analytics tasks. The introduction of Big Data analytics in PLDT’s portfolio reinforces its commitment to provide customers with game-changing capabilities and insights that can propel their business to the ASEAN landscape,” said ePLDT Group Chief Operating Officer Nerisse Ramos.
Large Enterprises as well as SMEs in the financial services, logistics, retail, hospitality, healthcare and utility industries are set to benefit the most from Big Data analytics. Applications of Big Data vary according to a business’s size. SMEs can benefit from Big Data by equipping them with the data processing backbone to match business capabilities of large enterprises with a portion of the cost—something that cannot be achieved with traditional business models. Large enterprises, on the other hand, can get to know their consumers and think like an SME through insights that they receive at the individual level.
Customer behavior can be tracked through online transactions and loyalty card usage to help retailers and banks create relevant offers. Logistics companies can optimize routes; and organizations can use historic and location-based data to evaluate and manage disaster risks.
In PLDT’s case, Big Data helps the company determine opportunities for cross- and up-selling products, promoting various platform events, and developing promos depending on actual consumer usage. These decisions are based on data that provide valuable insight into the profiles of PLDT’s users, helping the company develop relevant products, services, and promotions for its consumers.
“The Digital age provides a highly-competitive environment for business. The PLDT Group’s introduction of Big Data services aims to reinforce the competitiveness of our country by leveraging on our continued investments in network infrastructure and technology platforms. This promotes the country’s digital transformation, and the ICT solutions we enable our customers with contribute to the development and sustainability of our business and the economy at large,” Alberto added.
This milestone announcement follows PLDT’s recent membership in the Open Data Platform (ODP), a worldwide consortium of Big Data global technology leaders that aims to standardize the core platform and accelerate Big Data delivery across markets. PLDT is the pioneer ASEAN company in the ODP which has a membership of multinational companies including GE, Hortonworks, IBM, Infosys, Pivotal, SAS, and VMware among others.