OPPO, The Selfie Expert, is soon going to launch an R&D Centre in Hyderabad, India. The R&D Centre will be brand’s first in India and reiterates its commitment to the Indian market.
With the Make For India initiative being a priority for OPPO, the R&D Centre in Hyderabad will be focused towards gaining deeper insights about Indian consumers and market thereby building India centric innovations and customized product offerings.
In line with its objectives, OPPO has on boarded an R&D Head – Tasleem Arif. As the Vice President and Head R&D, OPPO India, Tasleem will be leading the team to build world-class R&D teams for OPPO which will focus on software localization for Indian consumers as well as device quality.
With almost 15 years of experience in Mobile Software, Design and Development, Tasleem was associated with Samsung as Head – Samsung Make for India Innovations (R&D), India Hardware-Software Product Planning prior to joining OPPO.
Commenting on this development, Charles Wong, OPPO India President, said, “We are focused towards offering unique experiences to our consumers in India through our innovations and technological capabilities. The opening of our first R&D Centre in Hyderabad is a step in that direction and strengthens our commitment to the Indian consumers. We are excited to have Tasleem on board and believe that with his expertise we will be able to build a strong R&D team and make this centre second largest after China.”
The Hyderabad R&D Centre is OPPO’s 7th facility globally with the other 6 in Beijing, Shanghai, Shenzhen, Dongguan, Japan (Yokohama) and US (Silicon Valley). With this expansion, OPPO aims to offer consumers the best of technology and innovation. The R&D teams are focused towards understanding consumer trends and demands to come up with insights that will help serve a particular market better.