OPPO Launches A37 Smartphone for INR 11,990 in India

OPPO has launched its A37 smartphone in India. This smartphone is equipped with two cameras, that come with an upgraded ColorOS 3.0.

The A37 will be available in India on the 1st of July, priced at INR 11990. The OPPO A37 will be available in two Colors: Gold and Grey.

The OPPO A37 uses a 5 MP front camera with a 1/4-inch sensor and OmniBSI+ (backside illumination), while its extremely large 1.4μm pixels, the biggest available in this price segment, increase light sensitivity and reduce noise.

Coupled with the Screen Flash feature, which emits a flash from the display, these features ensure that the A37 takes bright and natural-looking selfies in any condition.

The Beautify 4.0 technology has been optimized using data from millions of users, and now supports 7 different levels of intelligent beautification, with two modes for different skin tones.This allows the A37 to capture your best look at any moment.

Beautify 4.0 makes for perfect selfies.

The A37 sports an 8 MP rear camera with a 1/3.2-inch back-illuminated sensor and the same large 1.4μm pixels as the front camera, for maximum light sensitivity and minimum noise. The large pixels also work to bump up the dynamic range and give pictures a vivid depth. Meanwhile, with Ultra-HD mode, the A37 shoots five photos consecutively and combines the best parts of each, creating 24 MP photos with breathtaking color and detail.

To avoid accidental shakes when a user’s arm is outstretched to take a selfie, the A37 features Palm Shutter. By simply waving a hand in front of the camera, users can activate an automatic photo countdown, with a customizable duration.

The A37 also comes packed with 9 awesome filters and a host of shooting modes, including Double Exposure and Slow Shutter, opening up endless possibilities for creativity and style.

The A37 uses OPPO’s all-new ColorOS 3.0, fully upgraded for faster, smoother and more efficient performance. Combining a leaner design and purpose-built optimizations for a range of common use scenarios, ColorOS 3.0 has a running speed that’s more than 20% faster than the previous ColorOS 2.1.

ColorOS3.0 supports a special Privacy Protection feature, allowing users to easily designate any contacts, apps, files, or other content as private. Then, when users activate the feature (for example, when lending the phone to a friend or colleague), all private info will be hidden automatically so the user can share the device without any worry.