OnePlus strengthens community engagement in India

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Building upon the ‘OnePlus Star’ community initiative and adding charisma to its brand image, OnePlus, a global mobile technology start-up, has welcomed a host of achievers into its fans in India.

Joining Amitabh Bachchan (the first ever OnePlus Star) in the ‘OnePlus Star community’ are Actor Sushant Singh Rajput, Tennis Ace Sania Mirza, Michelin Star Chef Vikas Khanna, Fashion Designer Sabyasachi Mukherjee, Comedian and Actor Vir Das, TV Host & Gadget Guru Rajiv Makhni, Squash player Dipika Pallikal Karthik and International cricketer Dinesh Karthik.

Each of these personalities are ardent users of OnePlus and have achieved remarkable success by focusing on delivering excellence at every step of their careers and stay ahead of their contemporaries. They pushed the envelope to go one-step ahead in order to achieve success, and perfectly embody the mantra of ‘Never Settle’.

The foundation of OnePlus is laid on its strong community and as the community grows, the brand aims to connect with them in meaningful and engaging ways. In over 2 years of the brand’s existence in India, OnePlus has created various touchpoints to deepen the engagement and give them a sense of purpose to relate with the brand beyond its product offerings.

Talking about this initiative, Vikas Agarwal, General Manager, OnePlus India, said “OnePlus community has played a pivotal role in our brand journey and we are committed to offer unique experiences to celebrate their love and support. Following the resounding response to OnePlus Star community initiative, we are pleased to introduce the celebrity OnePlus users to our wider community. OnePlus Star community aims to celebrate and introduce individuals who refuse to compromise and perfectly embody the true spirit of Never Settle in everything they do.”

To make is even more personalized, engaging and memorable, OnePlus has captured stories of their life which will be released through a series of short films on OnePlus India Official YouTube channel, celebrating the remarkable achievements of these personalities and also sharing their unique experiences with the OnePlus smartphone.

Starting May 16th, each OnePlus star will share their individual OnePlus video on social media and choose one participant to give away a OnePlus 3T smartphone with their autograph, based on the response of the participant.