OnePlus Debuts Soft Gold variant of OnePlus 3 in India

OnePlus, a global mobile technology startup with presence in over 35 countries, has launched ‘Soft Gold’ variant of the OnePlus 3 in India.

The company had earlier launched the Graphite variant of its latest flagship smartphone – the OnePlus 3; and now brings the most awaited variant to add an extra dash of Gold to the festive cheer.

The one thing that sets the OnePlus 3 apart, is that it utilizes Dash Charge technology, a faster, cooler and safer way to charge a smartphone. Unlike other quick charging technologies, Dash Charge replenishes more than 60% of the 3,000 mAh battery in 30 minutes and continues fast charging even when streaming video or playing energy-intensive games. Dash Charging the phone ensures you get a day’s power in half an hour.


Since its release, the OnePlus 3 has been a hit with fans, drawing glowing reviews from users and critics alike. With top-of-the-line performance, build quality, design, and massively popular features like Dash Charge, the OnePlus 3 has quickly earned acclaim as perhaps the best Android smartphone on the market ever. The phone was built for the OnePlus community, along with the community.

Announcing its launch, Vikas Agarwal, General Manager, OnePlus India said “The OnePlus 3 Soft Gold version has caught the imagination of our Indian fans and we are pleased to bring the popular variant just in time for the festival season. The Soft Gold variant perfectly blends in with the celebratory fervour and is the perfect gift you can give yourself or to your loved ones this Diwali.”

The Soft Gold colour option is strikingly beautiful and incorporates visual artistry… its burnished craftsmanship is one of its kind – subtle, sophisticated and suave. The OnePlus 3 Soft Gold variant has another thing going for it – it’s a head turner whenever you take it out of your pocket, anywhere you go.

The Soft Gold variant has been toned down for a very light, elegant look and feel. To further accentuate and complement this rather understated take on gold, the design team went further with a subtle texture reminiscent of holding fine, silky-soft sand. This fusion indeed makes the device look flawless while creating a perfect look for the holders.

The OnePlus 3 features 6GB RAM, 16MP primary camera, 8MP front camera, optic AMOLED capacitive touchscreen with Full HD resolution, ultra-fast ceramic fingerprint scanner, OxygenOS with on Android Marshmallow 6.0.1 on top, quad-core Qualcomm Snapdragon 820 processor and supports 4G dual nano SIM card and VoLTE.

Pricing and availability in India

The Soft Gold variant of the OnePlus 3 will be available exclusively on, 12.01AM onwards starting October 01, 2016 at the same attractive price point of INR 27,999/-