Meizu, a Chinese smartphone manufacturer has ushered a national digital contest to engage with its users.
Celebrating the festivities, goodness and versatility of Indian culture, the company is running a social campaign ‘#NewEraDussehra’ on all popular social media platforms including Facebook, Twitter and Instagram simultaneously.
Under this contest which started on 3rd October and will continue till 8th October, 2016, Meizu is encouraging its fans & users to think differently and share captions for specially designed characters showcasing modern day Ramayana in 6 different creative scenes.
The wittiest caption against each scene decides the winners everyday and ultimately everyday 6 winners in total are announced by Meizu who get gift vouchers of Amazon.
The contest which is being run to celebrate the spirit of famous Indian festival ‘Dusshera’, is becoming popular day-by -day and Meizu has already reached out to 5 lakh fans across India.
Speaking about the contest Leon Zhang, Chief Marketing Head, South Asia, Meizu said “With the beginning of India’s most awaited festive season there is no better time for us to reach out to our fans and prospective customers in a convivial way. We believe it is the time when Indian people welcome such engagements and indulge in the festive euphoria. It has been almost one year Meizu entered India market and the kind of response we have received from Indian consumers is overwhelming which further amplify our passion to engage with them more frequently through such fun filled activities and campaigns”
The ‘#NewEraDussehra’ online campaign comprising interesting mix of creative and slogans, also indirectly aims to gauge the knowledge of participating contestants about India’s most famous ancient epic Ramayana.
Meizu has also recently opened its first exclusive Experience Service Centre (ESC) in New Delhi and plans to open more such ESC centres in cities like Mumbai, Bangalore, Chandigarh, Chennai & Lucknow soon in future.