Mahindra Comviva Bets Big on Big Data Analytics, Debuts MobiLytix Suite

Mahindra Comviva has launched the MobiLytixTM Suite, a big data-driven mobile analytics solution that generates actionable customer insights.

It aggregates subscriber usage data across multiple touch points, enabling deeper and superior customer experience while improving revenue growth of telecom operators.

The MobiLytix Suite is a comprehensive business proposition addressing the business needs of service providers. It will enable them to enhance customer experience. Its backbone is an analytical engine aimed at understanding the various events across a customer’s lifecycle and helps develop strategies to maximize a customer’s lifetime value.

It also aids chief marketing officers and marketers to analyze hidden revenue generating patterns and formulate the appropriate product and growth strategies. In addition, seamless, real-time and omni-channel execution of personalized contextual marketing promotions ensures faster go-to-market and helps operators realize incremental revenue opportunities.


Speaking on the launch, Manoranjan ‘Mao’ Mohapatra, CEO, Mahindra Comviva said, “Globally, operators are increasingly concerned about customer retention. They are also trying to monetize existing customers by cross-and-up selling additional services. With the MobiLytixTM Suite, we hope to establish a new business niche for customer and channel value management, driven by analytics and actionable insights. With our MobiLytixTM product line, we expect to be a significant player in one of the fastest growing segment in the mobility space”.

Mahindra Comviva’s MobiLytixTM suite enables operators to obtain real-time actionable insights with usage growth of about 5 per cent. In addition, telecom operators can also get significant increase in the response and reach rates. The suite has multiple modules, comprising of Campaign Management, Winback, Churn Prediction, Interactive Notifications, Next Best Offer, Subscriber & Retailer Loyalty Solution, IRIS (Incremental Revenues through Incremental Sales) and Digital Care. MobiLytixTM suite is a highly scalable solution capable of supporting 20,000 transactions per second on a single deployment while executing more than 600 campaigns simultaneously.

Every year, Mahindra Comviva has been recognized for excellence and innovation by some of the top agencies in the business. With over 15 years of industry expertise and deep understanding of the telecom ecosystem and customer behavior, Mahindra Comviva has delivered solutions to 110 mobile network operators in over 90 countries.