LG launches ‘X Screen’ smartphone for INR 12,990 in India

LG Electronics India Limited has launched its latest 4G LTE smartphone, LG X Screen in India. The smartphone will be exclusively available on Snapdeal from 20th July 2016.

This is for the first time that LG has decided to sell a smartphone exclusively via the ecommerce route. LG X Screen also features a panic button feature which is in line with the Government of India’s initiative in this regard.

The X screen comes with Two Screens, a unique feature which is developed solely basis user convenience and experience. The Always-on Display allows users to check basic information such as time, date and notifications without having to wake up the phone.

The second screen keeps the recent used user applications for easy access along with facility to receive calls without interruptions on the main screen and so does music play with all controls on top screen, for extreme convenience to users. The X screen’s look is complemented by the crystal-clear glass fiber material that covers the back. The curved edges on its sides create a simple yet elegant design.

On the occasion of the launch, Amit Gujral, Marketing Head – Mobiles, LG India said, “LG has always strived hard to provide great value to its customers and with X Screen we have done that yet again. LG is proud to bring the innovation of a second screen in its X Screen smartphone in India. This smartphone offers premium features at an affordable price point and we are sure that the Indian consumers will truly find value in it.”

Tony Navin, Senior Vice-President, Partnerships & Strategic Initiatives at Snapdeal said, “We are excited to partner with LG to bring an absolutely thrilling and unique two screen smartphone in India. We are confident that LG X Screen smartphone with its attractive features coupled with reliable and frictionless customer experience from Snapdeal, will see a phenomenal response from our early adopters across metros, Tier-1 & Tier-2 towns & cities.”

LG X Screen will be available in India starting 20th July 2016, exclusively on Snapdeal for Rs.12990.