In an open letter to all its employees – Lei Jun, CEO, Xiaomi has applauded Xiaomi India’s efforts towards enabling sale of more than 1 million smartphones within 18 days.
He also affirmed on the company’s aim to become the biggest smartphone brand in India within 3-5 years time.
“On behalf of Xiaomi’s management, I’d like to congratulate the entire Mi India team for this outstanding performance. A big round of thanks to Manu and Hugo for their outstanding leadership, to everyone at Mi India for their dedication, and to the business teams in China for their support. I am extremely proud of each one of you! I would also like to extend my heartfelt gratitude to all our partners in India, especially Flipkart, Amazon and Snapdeal, for their support. And very importantly, I wish to thank every Indian Mi fan for the love they have shown to Xiaomi, which is the driving force behind our success,” he said.
India is an extremely important market in Xiaomi’s globalization strategy. It has become the comapny’s largest market outside of mainland China. In the past two years, Xiaomi has witnessed several exciting milestones in India:
August 2015: Xiaomi became the first smartphone brand to participate in Prime Minister Modi’s ‘Make in India’ initiative.
July to August 2016: As per IDC, it became the #1 online smartphone brand in the country.
September 2016: As per IDC, Xiaomi became the third-largest smartphone vendor within India’s Top 30 cities with 8.4% market share.
September 2016: As per the company, Redmi Note 3 became the best-selling device in the online market with over 2.3 million devices sold in 6 months.
“When we entered India, there was extremely fierce competition. We have achieved such extraordinary growth in India firstly because of our vision to bring innovation to everyone with our high-quality products at incredible prices. Secondly, we have an amazing team in India. We will continue investing in India to deliver the best products to our Mi fans — expanding our supply, ensuring the high quality of our products, and further improving our after-sales service.
The core of the Xiaomi model is creating high-quality products, making friends with our users, and operating our business extremely efficiently. This model has been proven in China. I believe that the Xiaomi model will resonate across the world, starting with India. I am confident that with the sustained efforts of our entire Xiaomi family, we will be able to capture the largest market share in India within 3-5 years,” Lei Jun, CEO, Xiaomi added.