Idea slashes 67% rates on 4G, 3G Data for Postpaid, Prepaid users

Continuing with its efforts to drive mobile internet penetration and adoption across the country, Idea Cellular has now slashed the rates of its 4G, 3G BIG Internet packs by upto 67%, providing more value to heavy internet users who consume data packs of 2GB to 10 GB.

Earlier last week, Idea had announced the price reduction by 45% in its sachet data packs.

Idea is now offering 10 GB 4G, 3G data pack for just Rs. 990. Idea’s 2 GB data is now priced at just Rs. 349, as against the earlier price of Rs. 449. Idea users will now get 5 GB of 4G, 3G data at just Rs. 649 – a 67% more value than 3GB data earlier. Idea’s new BIG Internet packs will give both postpaid and prepaid data users the convenience to download movies, stream songs and play online games without worrying about data balance.

Commenting on the recent rate revision, Sashi Shankar, Chief Marketing Officer, Idea Cellular, said, “While the price reduction in our sachet data packs was aimed at inducting more users into the world of internet; the reduction in rates of BIG Recharge packs now, is aimed at delivering significantly higher Value for Money to our regular internet users. Our consumer research studies have indicated a growing demand for affordable high volume internet packs which we are aiming to fulfil with the new offers.”

Idea has also launched new Freedom Packs, which are low cost data packs starting at just Rs. 35 with 4 weeks’ validity, giving prepaid consumers freedom from multiple recharges and the constant hassle over expiry of plans, while providing great value for money.