Huawei Reinvents Smartphone Photography, Unveils its Flagship P9 in India

Huawei Smartphones, the world’s 3rd largest smartphone manufacturer has launched its much anticipated Huawei P9 to be available for INR 39,999 in India.

Created in collaboration with Leica Camera AG, the globally renowned manufacturer of cameras and sport optics products, the P9 is the first smartphone co-engineered by the companies that has a dual-lens camera, setting new benchmarks in smartphone photography.

The two rear cameras of the Huawei P9 work in tandem to enable users to create images of superior detail, depth and color by capturing more light and stitching together both vivid colors and monochrome images. Huawei accompanied the launch of the P9 with the showcasing of 2 other international blockbuster products- the Matebook and the TalkBand B3, which will be debuting in India soon.

The first Chinese company to realize the potential of Indian software talent by investing in India with its R&D center way back in 1999, Huawei has always believed that companies will need to examine the market more closely, identify customer needs and devise innovative products so they address unique challenges which meet price and performance targets.

The P9, targeted for the users of the growing premium end smartphone market will mark the re-entry of Huawei in this segment after a period of almost 3 years and would give an impetus to the India growth story for Huawei. Huawei realized the potential of India as a strategically important market and has big plans for India. An important step in the direction is the appointment of Peter Zhai, the new President of Huawei India Consumer Business Group.

With a decade of global management experience in the smartphone industry, Peter will be kick-starting the momentum with the distribution of the Huawei P9 in the country. Peter’s approach also includes bolstering the dual strategy of Huawei and Honor by tapping the market with offerings from both Huawei, which will cater to a premium market, while consistently focusing Honor as a masses device in both Huawei’s offline and online channels. To do so, Mr.Zhai also emphasizes a VIP service options that includes 1 year warrenty, 3 months accidental damage warranty (Only Screen), free postal repair service- pick up and drop.

Speaking at the launch, Peter Zhai, President,Huawei India, Consumer Business Group said “Huawei is known for many firsts. We introduced the first ever android smartphone of the world in India in 2011 and the launch of P9 is another feather in our cap. We are excited to give our valued customers the best smartphone photography experience by leveraging the unrivalled capabilities of Leica, the leader in the world of imaging for more than 100 years. We feel photography is a critical element in user experience in a smartphone and Huawei P9 users can now capture images with unmatched clarity, richness and authenticity, with a masterfully designed and powerful smartphone that looks, feels and performs exceptionally.”

Ajay Yadav, Vice President – Mobiles, Flipkart, “Flipkart has always aimed at providing a seamless shopping experience to its consumers and is constantly building its portfolio to offer the best choice of products. The launch of Huawei P9, one of the most awaited phones from the Huawei family, will be retailed online exclusively on Flipkart, reinforcing the trust that consumers have on the platform. We are certain that Huawei P9 will receive a positive response and we look forward to continuing this partnership in jointly offering consumers the power of technology in their hands.”

Reinventing Smartphone Photography

Integrating the design values and engineering excellence of Huawei and Leica in a smartphone photography system co-engineered by the two companies, the Huawei P9 brings together the best-in-class hardware and software, from optical lenses, to sensors, to image processing algorithms, empowering users to capture the highest-quality images.

Key to the Huawei P9’s superlative imaging capabilities is a dual-lens camera design that fully unleashes the power of Leica’s optical lenses, renowned for precision and attention to detail, and subject to the industry’s most stringent quality screening requirements. The RGB camera on the Huawei P9 specializes in capturing color, while the monochrome camera is outstanding at acquiring picture detail. The two rear cameras of the Huawei P9 works in tandem to enable users to create images of superior detail, depth and color. The Huawei P9 excels in low-light conditions, as the dual-camera design guarantees more light and detail capture.

Each picture taken by the Huawei P9 carries the unique emotional resonance and timelessness that are the hallmarks of Leica, as users may choose between three film modes: Standard, Vivid Colors and Smooth Colors, depending on their personal preferences. With meticulous calibration of the Huawei P9’s camera parameters, each film mode faithfully renders the authentic color and style of Leica. By selecting the monochrome mode, the users can use their devices as a true monochrome camera to capture powerful and evocative black and white images of superior quality.

Deploying Huawei’s Hybrid Focus technology, the Huawei P9 captures images with superior speed, accuracy and stability. The Huawei P9 supports camera focusing based on three methodologies – laser, depth calculation and contrast – and automatically selects the one that yields the best result in any given environment.

The wide-aperture photography feature on the Huawei P9 allows users to experiment with innovative visual effects to create unique images and content. The Huawei P9 makes it easy to adjust the camera aperture to create bokeh and other depth-of-field effects, while keeping the main object in sharp focus.

Taking Industrial Design to a Higher Level

The Huawei P9 has a state-of the-art industrial design, with the same minimalist design DNA as earlier products in Huawei’s acclaimed flagship P-series of premium smartphones. Each device is a perfect construct of superior-grade 2.5D glass and an aerospace-class aluminum, with diamond-cut edges rounded out by carefully balanced curvatures.

The Huawei P9 comes in a stunning and unique three colours setting new industry standards in industrial design, with the use of techniques including brushed hairlines and metal polishing at micron-level precision to create a translucent metal surface.

Power and Performance

The Huawei P9 is equipped with the power, connectivity and speed that today’s high-end smartphone user expects from Huawei. With a 5.2-inch 1080p display, the smartphone is powered by the new Kirin 955 2.5GHz 64-bit ARM-based processor for leading-class mobile performance. The 3,000 mAh high-density battery offers the Huawei P9 users outstanding mobility and battery life.

Leveraging Huawei’s industry-leading capabilities in telecommunications, the Huawei P9 offers unrivaled new features including a virtual-triple-antenna architecture, designed for users who need robust and seamless connectivity to cellular and Wi-Fi networks to fully harness the power of the mobile Internet no matter where they are in the world.

The Huawei P9 also protects users’ privacy and information security with Huawei’s world-leading biometric fingerprint recognition technology. The enhanced fingerprint sensor allows users to personalize and safeguard their devices by significantly lowering the possibility of fraudulent or accidental device access, while also ensuring users can quickly and securely access their smartphone.