HTC has unveiled what it has been working on behind closed doors for the last 12 months, with the launch of its latest smartphone.
With customer feedback an integral part of the development process, combined with an obsessive attention to detail, the HTC 10 delivers everything that you would want from a flagship device.
Playing to the Power of 10 – symbolizing greatness and independence but also that the whole is greater than the sum of its parts – this newest addition to the HTC phone family combines a world class camera with gold standard audio, bold new metal unibody design and unparalleled performance.
Designed to Perfection
Inspired by light and sculpted to perfection, the HTC 10 employs a new approach to design where bold contours are carved out of solid metal. Capturing the light beautifully, the chamfered edges boast a slimmer, more slender look with its full glass front merging seamlessly into the metal body.
Faisal Siddiqui President HTC South Asia unveiling HTC 10 and Desire 628
According to the company, the HTC 10 was subjected to over 168 hours of extreme temperature tests, ranging from a freezing -20’C to a scorching 60’C, plus over 10,000 drop, bend, scratch and corrosion tests.
With the world’s first optically stabilized,larger aperture f/1.8 lenses on both the front and rear cameras, new larger sensors, 12 million of our new generation UltraPixels (1.55um per pixel), faster laser autofocus powering the main cameraand a wide angle lens and screen flash on the front UltraSelfieTM camera, this smartphone delivers brilliantly sharp, low light and high-resolution photos whether behind or in front of the lens.
With the camera designed to launch in as little as 0.6 seconds, and a 2nd generation laser autofocus that gives you focused shots faster, it’s quick enough to even work in burst mode. All the settings are also conveniently located at your fingertips with Pro Mode still offering advanced options for more experienced photographers, including RAW format functionality.
Boasting a DxOMark score of 88*, this is one of the highest camera quality scores of any smartphone to date and is the result of tens of thousands of hours spent fine tuning each element to deliver world-class photos and videos.
Best in sight, best in sound
But it’s not just the imaging that puts this smartphone at the top of its game – the HTC 10 combines vivid 4K video with the world’s first stereo 24-bitHi-Res audio recording, capturing 256 times more detail than standard recordings,across twice the frequency rangeand enabling you to bring to life your recorded content as if you were actually there in person.
Built for audiophiles, the HTC 10 is certified for Hi-Res audio and has been designed to make music sound the way that the artist intended. A headphone amp that delivers two times the power of a conventional headphone amp, the ability to upscale from 16-bit to 24-bit audio and high performance digital to analogue conversion combine beautifully to produce ten times lower distortion than other devices on the market, deliveringan all round audio performance that cannot be beaten.
Everyone hears things differently, which is why the HTC 10’s all-new Personal Audio Profile system enhancesyour audio experienceeven further.By creating a unique profile that is tuned to your individual hearing, it dynamically adjustsspecific sound frequencies to each ear, allowing you to hear music the waythat the artist intended.
Re-engineered HTC BoomSound™ Hi-Fi edition speakers feature the same separated tweeter and woofer design as leading acoustic systems and combine with a dedicated amplifier on each speaker,adding to the experience and deliveringsoundclarity unprecedented on a smartphone.
Great audio deserves great earphones so we have made sure that our flagship phone comes with the best Hi-Res audio certified inbox earphones yet. Featuring an 8µm thin aerospace polymer diaphragm and 70% oversized drivers, the listener is treated to richer sound and twice the frequency range, enabling you to enjoy the best audio experience right from the get go.
Whilst the HTC 10 nails it on the hardware, we have also delivered what we believe to be best in class software by focusing on getting the fundamentals right. With apps that launch twice as fast and that perform to the highest standard and a next generation quad HDdisplay that is 30% more colourful, creating a true cinematic feel, and that is 50% more responsive to touch than its predecessor, even the smallest and fastest of finger movements track perfectly.
This attention to detail doesn’t stop there! With security high on people’s agendas, we have created a fingerprint scanner, which unlocks in a lightening fast 0.2 seconds and which has been algorithmically designed to recognise you faster and more accurately over time.
Engineered from the inside out to last longer, the HTC 10 boasts the latest Qualcomm Snapdragon processor with enhanced 4G LTE. Each device also comes with Boost+ which is designed to make your phone faster, to consume less power and to provide effective security and application management features.
This includes smart boost, which automatically optimises your memory, a game battery booster, which uses less battery during gameplay, and a new PowerBotics system, which auto detects and shuts down apps that use excessive power, improving battery life by 30% and delivering up to two days charge.
Not only does Boost+ optimize performance, making it easier to launch apps, but its App Lock function also adds a new layer of security by enabling you to lock any app you choose, whilst App Manager provides an instant fix for when an app isn’t behaving.
The HTC 10 also includes the latest in-box quick charge 3.0 Rapid Charger with improved thermal management, so the battery can be charged by up to 50% in just 30 minutes – ideal for people who find their phone running low on juice before the end of the working day.
Controlled by Consumers!
By reducing the number of duplicative and pre-loaded apps and bloatware, and integrating the best of both HTC and Google, we have created a more streamlined phone that enables you to decide what you want on your handset.
With HTC’s specially created new Freestyle Layout, you no longer have an on-screen grid that dictates the layout. Instead you can get creative by dragging icons, stickers and widgets anywhere you like. Layer them, group them, link stickers to apps or get rid of screen icons altogether, the choice is yours.
The latest version of HTC Themes also provides you with access to thousands of professional looking themes that each come with their own icons, backgrounds and sounds so you can customize your phone based on your own personal style.
Accessories and availability
To further streamline your experience, the HTC 10offers an all-new Ice View case with a semi-transparent and highly versatile single front-cover case. So when that next call or message comes in, or when you need to skip a track, or snap that perfect shot, you can do it without even opening your smartphone’s case. It’s simplicity, without sacrificing protection.
The HTC 10 will be available in two stunning color combinations:Carbon Grey and Topaz Goldfor INR 52,990/-from June 2016 onwards.
Unique micro splash effect give a new look for the Desire range
The HTC DesireTM630 and 825 – bridge the gap between fashion and consumer electronics. Using a specially created micro splash effect on the polycarbonate shell, every single phone is both personal and unique.
Standing out – From Fashion to Phones
Playing to people’s personal tastes, their desire to be different and the fact that smartphones are now as much of a fashion accessory as they are a personal hub, HTC’sdesign team employed a paint process that treats each phone as a canvas. Utilizing specially designed spray nozzles and different settings of pressure and paint viscosity, they were able create an object that not only looks different, but that looks like nothing else on the market.
Coming in a choice of colors – Stratus White Remix with duo color micro splash and Graphite Gray Remix with gold micro splash for the Desire 630 and 825, and Graphite Grey, these phones deliver something personal for everyone.
Knowing that people like to customize their style and stay ahead of the trends, our design experts also created two-tone snap on cases that split into parts, a lanyard inspired by hand straps on bags and over 25,000 themes that enable you to change your device’s color scheme and background based on your favorite photos.
“HTC has built its reputation on pairing industry-leading design with smart features”, said Chialin Chang, President of Sales, HTC. “But with customers also seeking personalization, and individuality in addition to treating their phones as fashion accessories, we have needed to create something different. Sotoday we’re launching the most unique Desire devices yet.”
Sound as it should be heard
But it’s not just about design. Sound is also incredibly important and, whilst music choice is incredibly personal, the demand for high quality audio is shared. Both the Desire 630 and 825 areHi-Res Audio certified and feature HTC’s revolutionary BoomSound with Dolby Audio™ technology. Combined with audio playback, that is four times more detailedthan CD quality, you are guaranteed a richer and more dynamic music experience.In select regions,the Desire 630 and Desire 825 will also come bundled with a Hi-Res headset that delivers higher fidelity music straight out of the box.
Getting the perfect shot
With young people predicted to take up to 25,000 selfies in their lifetime , imaging quality also needs to hit the mark and so these phones have been specifically designed with a 5MP front facing camera and Auto Selfie and Voice Selfie Modes, that allow you to snap away without pressing a button. The integration of Live Make-Up on the Desire 630 and 825 ensures that yourcan touch up your face so that it always looks as good as your phone.
Precision engineering continues with an13MP rear camera on the Desire 630 and Desire 825 and built-in BSI sensors that increase the amount of light captured, giving you great images whatever time of day. Additional features like burst shot and sweep panorama allow you to freeze movement and create professional looking landscape photos, with Google Photos providing an ideal storage facility for your pictures and videos.
Feeling and looking good
With a phone that makes you stand out from the crowd, you want to feel as good as you look. Integrated into the Desire 825, is HTC Sensor Hub – a feature that lets you keep tabs on your wellbeing. Always on, HTC Sensor Hub records your activity, gestures and dynamic movement, providing real-time stats that can be automatically linked to some of the most popular fitness tracking applications, including Runtastic Running & Fitness, Runkeeper, Endomondo Running and Walking, and Google Fit.
The HTC Desire 825 comes in two exciting colour options Golden Graphite and Sprinkle White at INR 18,990will begin rolling out both at retailers and at htc.com, from June 2016 onwards.
The HTC Desire 630comes in two attractive colour combinations Graphite Grey Remix and Stratus White Remixand will be available from June 2016 onwards.