In a first for The All England Lawn Tennis Club (AELTC), Telstra’s innovative NetCam technology is being deployed at The Championships, Wimbledon, this year, providing audiences with never before broadcast vision of the tournament.
Telstra Broadcast Services’ NetCam is the next evolution of Telstra’s Globecam unit – a world leader in live, point-of-view miniature camera solutions that specialise in live sport. Telstra’s NetCam is deployed on each side of the net to deliver audiences with an unprecedented panorama of Wimbledon’s Centre and No.1 Courts during match play. In addition to improving the fan’s viewing-experience, the miniature camera technology also provides players and officials with a unique, live net’s eye view of the on-court action.
Trevor Boal, Head of Telstra Broadcast Services said: “After a series of successful debuts in Prague, Singapore, Sydney, Melbourne, Paris and now London, Telstra’s NetCam is a game-changer in delivering a more immersive broadcast experience for tennis fans around the world. Broadcasting vision from Telstra’s NetCam is a first for The Championships, Wimbledon, enhancing match coverage like never before.”
Paul Davies, Head of Broadcast and Production at The All England Lawn Tennis Club said: “Wimbledon has a rich tradition of broadcast innovation and we are delighted to bring these unique images from NetCam on Centre and No.1 Courts. Never before have our global audiences had the opportunity to get so up close and personal to the action on SW19’s hallowed lawns.”
The NetCam device is the result of several years of research in Telstra’s Globecam facility in Melbourne working closely with tennis authorities and the AELTC to ensure viability. Globecam has its own proprietary camera and software allowing creation of a unique device in a custom-designed housing. The technology captures live play during the broadcast production with high quality HD, stabilisation and degree of control once only dreamed of.
The device includes:
•full HD 1080i/50
•full remote camera control for colour and exposure
•digital pan and image and framing adjustment
•light-weight unit discretely fitted to the net
Tennis is the latest sport to feature Globecam after a number of sporting events around the world including cricket, all codes of football, motor racing and even live sky diving. NetCam will feature at The Championships, Wimbledon, throughout the fortnight.