At a time when customers look for saving on their mobile data, Opera Max is enabling young hyper-social users to make the most of their entertainment apps, as users can save up to 60% of their mobile data while streaming videos and music on the go.
A study of the app usage of millions of Opera Max users in India found that users can experience the following data savings on popular entertainment apps: YouTube-60%, Netflix-60%, Saavn-40%, Gaana-40%, Hotstar -15% and Eros Now- 15%.
Entertainment drives Indian smartphone data usage
According to a recent IAMAI report on mobile internet trends in India, entertainment is among the top three reasons for urban users to get online from mobile devices. And, when it comes to rural areas, entertainment stands out as the top-most reason. Currently, this rural user base constitutes around 30% of the overall mobile internet users, and their data consumption is all set to explode in the coming two years.
“An Android smartphone without data is like a car without gas, it can’t take you the places you want to go,” says Sergey Lossev, Product Head for Opera Max at Opera.
“Unfortunately, data is still expensive for hundreds of millions of users, and entertainment apps drain mobile data much faster than any other app. When you make a data-savings engine capable of compressing videos and music and then make it work seamlessly with native Android apps, you get a powerful tool for lowering the cost of data usage and helping users maximize their entertainment options.”
Make the most out of existing data plans with the data-management tool
Once installed and enabled, Opera Max reduces data usage of video- and audio-streaming apps, image-rich apps and webpages on the fly across all smartphone apps and browsers. It uses an on-device virtual private network (or VPN) to measure data usage directly on the device. Opera Max sends all data requests to the Opera Max Savings Cloud, which optimizes video, images, and webpages to use less data.