Gionee has unveiled its brand new flagship M6/M6 plus product at the launch event in Beijing, China. William Lu, Gionee President, released the innovative products which housed innovative technology including long-life battery and encrypted chips.
“For 14 years, Gionee has been dedicated to smartphone manufacture. We value two things: technological innovation and consumer benefits. With these goals in mind, we were dedicating to transforming the smartphone into a ‘smile phone’ with our independent R&D capabilities. The Gionee M6 is the product of this goal and has outstanding performance via the breakthrough software and hardware which will make every consumer smile from their heart,” said Lu.
As a key member of the “Marathon” M series, Gionee M6 has furthered solidified its product DNA – long-life battery. An integrated solution from software to hardware is there to guarantee the device is always powered. The M6 is packed with a typical 5000mAh battery and the M6 Plus has an amazing 6020 mAh battery capacity.
Additionally, 9V2A dual charge chips allow for charging that is faster, safer, cooler and simply better than any other charging technology available today. The Gionee M6 can also be used as a power bank. With a 1.2A charge current, the charging speed is 20% faster than a normal power bank.
The smart power consumption involves a power-management system independently developed by Gionee’s R&D team. The system is composed of sensors and measurements which monitor and control the operations and power consumption. Several measures such as app freezing and background cleaning through force shutdown of unnecessary apps, are there to optimize the performance under the minimum power usage.
As a company which prioritizes consumer needs, Gionee has shifted their business focus from ensuring good quality, to offering better consumer experiences based on superior quality. Given the different conditions in different markets, the Gionee M6 was tailor-made to local markets, based on different demands. They listened to local demands and paid attention to every detail in order to offer local consumers more convenience through innovative technology.
For example, Gionee noticed that as the demand for smartphone payment rapidly increased, demands for other smartphone business functions increased. Smartphone security, for instance, became more important than ever before. Gionee’s M6 was launched in response to this user pain point. The M6 is the first smartphone to secure a consumer’s privacy with integrated security measures. For the Chinese version, an encrypted chip will be used to secure a user’s personal data on the device. In the overseas version, M6 comes equipped with a front fingerprint scanner, privacy protection and malware destruction, although it lacks the hardware encryption feature.
The M6 was created by some of the world’s top industrial designers. With an aerospaceclass unibody aluminum, superior-grade 2.5D glass and comfortable grip, M6’s soft curves and sharp lines give off a striking impression. After 58 complex processing procedures such as shaping and polishing, the sleek and durable metal and its diamond-cut edges are visually stunning. Despite a 5000 mAh battery, the battery thickness is only 8.2mm.
The Gionee M6 also features a 5.5-inch fullHD AMOLED display, 4GB RAM and 64GB ROM which is able to enlarge to 128 ROM. A 13 MP rear camera from Sony IMX 258 and 8 MP front camera are able to provide better images with incredible detail and clarity. Its operating system, Amigo 3.2 based on Android 6.0, will be pre-installed on the handset and is easy to use and ensures a better user experience.
Independent R&D Capabilities
The Gionee M6 is an example of Gionee’s strong R&D capabilities, breakthrough technology and insights into the market. Gionee values technological innovation and has made various investments to develop their independent R&D capabilities. More than 1500 engineers and developers currently work in 4 R&D centers based in Beijing, Shenzhen and India. Their independently developed products have obtained 1,557 national patents in China. They have an organic chain of production, manufacture, assembly and testing, making it the largest and most professional mobile phone production base in Asia.
Tailor-made Strategy for Local Market
Gionee is a believer in localization and teamwork. In order to better service local consumers, they conduct comprehensive research so that they can identify that particular market’s demands. After discovering local market and consumer demands, Gionee continues to explore and find a tailor-made and satisfactory solution for that market. More importantly, they work proactively with world-class suppliers and distribute various resources all over the industry chain. Based on their insights into the local market, they have been able to build good relationships throughout the entire value chain, including suppliers, telecom operators and retail channels in the India market, and are therefore able to contribute to an open market for all stakeholders.