Fitbit, Inc., the global wearables brand, has shipped more than one million Fitbit Versa™ devices since general availability began on April 16, demonstrating strong consumer demand for a well-designed, health and fitness-focused smartwatch with long battery life and broad compatibility, at an affordable price point.
Additionally, Fitbit announced that more than 2.4 million users have already used its new female health tracking feature, which became available to all Fitbit users last month.
“With Fitbit Versa, we are delivering on our promise to offer a true mass appeal smartwatch with engaging new features. The positive response to Versa shows that we are filling this void and well positions us to gain share of the fast-growing smartwatch market,” said James Park, co-founder and CEO of Fitbit. “The engagement we’ve seen with our new female health tracking feature further demonstrates the value our users see in being able to get a more comprehensive look at their overall health and wellness, in a single place, in a way that other available cycle tracking tools cannot.”
Within the first two weeks that female health tracking was first made available to iOS and Windows users, more than 1 million women began using this feature.
Now with cross platform availability for Android users as well:
· More than 2.4 million users have added the feature to their Fitbit app
· 1.8 million users have added at least one period to the calendar
· More than 500,000 users have added two or more retrospective periods
· Nearly 700,000 users have logged one or more symptoms
With female health tracking, Fitbit users can better understand their overall health and wellness by accessing their data all in one place. Combined with the user’s sleep and activity data, Fitbit is providing a way for its users to gain a better understanding of how their cycle impacts other aspects of their health and wellness, while also potentially creating one of the largest databases of female health.
Fitbit continues to see growth in apps and clock faces built for Fitbit OS. Through its software development kit (SDK), more than 18,000 developers have joined the Fitbit developer community and over 900 apps and clock faces have been built.
Fitbit Versa is available at global retail partner stores and online worldwide for INR 19,999 in black with a black aluminum case, gray with a silver aluminum case, or peach with a rose gold aluminum case; accessories range from INR 2,499 to INR 8,999. Fitbit Versa Special Edition is available for INR 21,999 in a lavender woven band with rose gold aluminum case or charcoal woven band with graphite aluminum case, each with an extra black classic band.