eSIM Innovation: Embratel, Gemalto transform connected car experience in Latin America

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Gemalto and Embratel, a leading Brazilian telecommunications company with a strong presence in the IT and corporate mobility segments, are transforming and simplifying the connected car experience delivering secure On-Demand Connectivity (ODC) and eSIM technology to enable remote connected car updates over cellular networks throughout the lifecycle of vehicles.

For the first time in Latin America, motorists can adopt new services anytime, without the need to change the SIM card in their car. It provides immediate access to emerging mobility services such as advanced navigation, real time updates on traffic and nearby amenities, vehicle diagnostics, emergency services and much more.

Connected car technology is quickly expanding in Latin America where penetration is expected to nearly quadruple in four years, growing from 3.3% in 2017 to 12.5% in 2021.

The Gemalto ODC solution solves the problem of quickly and securely provisioning Embratel wireless service and remotely updating subscriptions and services over the lifetime of the vehicle, even when the car changes ownership.

For global OEMs, the Gemalto solution simplifies manufacturing and logistics, allowing integration of a single universal eSIM across all vehicles that can be securely updated for any local mobile operator.

“Gemalto’s On-Demand Connectivity solution is the first in the world to be certified by the GSMA and it was Embratel’s clear preferred choice to solve connectivity management challenges and help drive connected car and new mobility services growth throughout the region,” said Ney Acyr Rodrigues, IoT Business Director, Embratel “With the Gemalto solution, Embratel is able to deliver a flexible, more secure solution to our valued automotive customers allowing us to realize new types of revenue as we shift from mobile operator to mobility service provider.

“The automotive industry is reinventing itself through the digital revolution. Mobile technology, sharing economy and mobility services are changing the driving experience dramatically” said Daniel Cuellar, vice president Mobile and IoT Latin America from Gemalto. “Our eSIM technology combined with the connectivity platform make possible on demand services, secure driver identification and car personalization. For OEMs, it creates a great opportunity while greatly simplifying logistics and improving efficiency for service updates and lifecycle management.”


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