Eros International, a global company in the Indian film entertainment industry, has announced a strategic business alliance between ErosNow, its digital OTT platform, and LeEco, a China based multinational internet and technology company and one of the largest online video companies in China.
LeEco has launched its flagship superphones, Le Max & Le1s, in the Indian market today and this partnership is aimed at providing pre-bundled ErosNow content on its superphones.
As their preferred partner, ErosNow will be integrated within the Le ecosystem of internet enabled smartphones and smart televisions, showcasing ErosNow’s extensive repository of Bollywood films, music and Originals. Devices will include a one year premium subscription to ErosNow service pre-bundled with the purchase of the phones.
With a focus on maximum user engagement and satisfaction, the ErosNow service will be seamlessly integrated into the user interface of Le devices purchased in India, such that users can always be close to their favorite entertainment.
ErosNow offers its users the best in Bollywood entertainment with thousands of movies including the latest hits of the year such as Tanu Weds Manu Returns, Badlapur, NH10 and hits from every decade, along with music audio and video, including the latest hits from blockbusters like Bajirao Mastani, with customizable playlists, and soon to be launched cool Originals.
Jyoti Deshpande, Group CEO & MD Eros International commented, “Content consumption is surging across consumers with patterns changing rapidly and internet entertainment networks becoming increasingly popular. At Eros International, as market leaders in the film business, we have always strived to bring to our users the best of Indian entertainment, offering them the same unified experience across screens and we also believe in being platform agnostic. Our partnership with LeEco is part of our philosophy to provide consumers entertainment whenever and wherever they want it. We are delighted to partner with LeEco who believe in offering an online environment complete with content, devices and applications. When content owners and platforms come together like Eros and LeEco, we provide a compelling consumer proposition. We are confident the LeEco range will be able establish its success in the attractive Indian market bundled with our premium content that consumers will love”.
Tin Mok, CEO APAC, LeEco commented, “We are excited to be entering the attractive and vibrant Indian market and partner with some great companies here like Eros who is a proven market leader in Indian entertainment. We sold 4 million phones in China last year and our target this year is 15 million and we hope to replicate that success in India and wow the Indian consumer with our super phones and televisions packed with features. We are pioneers and innovators in the technology world and creating a seamless ecosystem has worked for us very well in China. We believe the Indian consumer will get great value and user experience from our cool phones at compelling prices with annual subscription of ErosNow built into the price.”