Consumers are increasingly adopting a completely digital lifestyle through the use of smartphones and the internet. This is drastically changing their communication needs.
Communications service providers need to reimagine their digital strategy and think beyond voice and data services. Those who don’t adopt a digital strategy will continue to face declining revenue and other tough challenges. But, the successful ones will extend beyond their traditional services, reinventing themselves through digital transformation.
Enhancing Digital Experience
Digital experience is the control communication service providers (CSPs) hold over their customer’s interactions with the CSP and the role they play in the customer’s interactions with the world.
Gone are the days when CSPs relied on traditional mediums such as shop fronts, vouchers, and call centers to interact with their subscribers. Sophisticated subscribers expect streamlined and seamless interaction through web self-care services, as well as real-time notifications based on their lifestyle, and interests.
CSPs need to achieve digital transformation, embracing new and innovative ways to support the digital lifestyle of the subscribers and learn about their content-driven social behavior, values, and expectations.
Digital transformation is reinventing CSPs’ business models and redefining the value created for subscribers through the right monetization strategy. For example, apart from offering voice and data, digitally transformed CSPs will offer connected devices, fitness trackers, and online security products to increase their revenue and reach.
Challenges Faced by CSPs
Globally, CSPs are increasingly affected by declining revenue from traditional services. CSPs can find it difficult to adapt because their legacy billing and charging systems do not cater to newer business models that can enhance revenue.
Moreover, CSPs who are yet to adopt a digital strategy are facing tough challenges like:
•Increased operational costs
•OTT threats leading to a reduction in voice/SMS revenue
•Unacceptably long time-to-market for new products and services
•Error prone IT processes and revenue leakage
In contrast, CSPs who have extended beyond traditional services into mobile broadband, content, and apps are considered to have undergone a digital transformation.
Digital transformation enables:
•Faster service creation and delivery
•Real-time data processing and insights
•Automated business processes
•Service assurance and user experience management
How Alepo Can Help
With accelerating network transformation projects, it is important for CSPs to control the capital expenditure (CAPEX) and operational expenditure (OPEX), to generate higher return on investment (ROI) and improved margins. An advanced BSS system is required for effective network operations and improved customer experience.
Alepo, offers a one-stop solution for CSPs to transform their BSS portfolio (OCS + CRM).
CSPs who don’t adopt a digital strategy will continue to face declining revenue and the other tough challenges that come with an outdated legacy network. Or, with the help of transformation solutions, like Alepo’s, they can extend beyond their traditional services, reinventing themselves through digital transformation.