Content Innovation: Airtel unveils special Kabali products and services

Bharti Airtel (“Airtel”), India’s largest telecommunications services provider, has launched Kabali exclusive products and services. These include special Kabali recharge packs with unlimited 2G internet, Kabali Hello Tunes and new Kabali branded SIM packs.

Further, Airtel users can also wish the superstar directly via, Airtel exclusive SMS channel. Messages received from customers (names included) will be compiled into a coffee table book and presented to the superstar himself, as a memorabilia.

That apart, Airtel will also roll out a 3D Holographic Airtel Kabali Van that will go around in Tamil Nadu running movie teaser and exclusive bytes from the cast as well. The journey will commence a week before the release of the movie, for 30 days.


Kabali is an upcoming 2016 Indian Tamil-language gangster-drama film written and directed by Pa. Ranjith. The film stars the legendary Rajinikanth as the title character, Taiwanese actor Winston Chao, Radhika Apte, Dhansika, Dinesh Ravi, Kalaiyarasan, and John Vijay star in other pivotal roles.

Filming of this movie has mostly occurred in Malaysia, smaller scenes were also shot in Bangkok and Hong Kong. This movie is slated for release on 22 July 2016.

Innovative Content Offering

Unlimited 2G Internet: Enjoy unlimited 2G internet with ‘Kabali Recharge’ pack; new Kabali branded SIM packs made available too
SMS Hotline: Share best wishes with Thalaivar directly via Airtel’s exclusive SMS channel
Kabali Hello tunes: User can now set their favourite Kabali song as their Hello Tune and even gift them to their friends.

George Mathen, Hub CEO – Kerala & Tamil Nadu, Bharti Airtel said, “We are happy to announce our association with Kabali, the most anticipated movie of the year. With our new Kabali exclusive products and services, we look forward to delivering an exciting and up close experience for all the Rajini fans across Tamil Nadu”.


The ‘Wish Rajini’ campaign will be widely promoted through large format Kabali hoardings across the state and radio spots.

Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 3 mobile service providers globally in terms of subscribers.