Cedar Telelinks, India – partners of LAKS Watch2Pay has collaborated with e-commerce firm Paytm Mall for driving the sales of Watch2Pay in India.
LAKS, an Austrian company has tied up with The Delhi Metro Rail Corporation to offer commuters the option of using smartwatches with a rechargeable Delhi Metro ticket in SIM card size as a smart card at the automatic fare collection systems at all its stations.
For marketing of Watch2Pay in Delhi, LAKS has tied up with Cedar Telelinks as their India partners.
These watches, called Watch2Pay, will be available exclusively on Paytm Mall. The new facility is expected to provide commuters a more convenient and faster access to the Delhi Metro network. The commuter will simply have to touch the watch to the screens of the AFC [Automatic Fare Collection] gates at the metro stations to get access,” said DMRC in a statement.
The watch will carry a SIM card inside it, which can be removed and reinserted whenever the user wants. The SIM-equipped watch can be recharged like the usual metro smart card over the counter or through recharge card terminals.
Vishal Chhabra, Director, Cedar Telelinks said “We are excited to bring this convenient and innovative contactless payment solutions to India. With India on the verge of entering a cashless revolution and the Indian consumer preferring to climb the digital ladder, we are pleased to be a part of this journey along with Paytm to enable our customers enjoy a cashless, convenient, hassle free Metro ride.
Lucas Alexander Karl Scheybal, Designer and CEO, LAKS, said “As an Austrian company, we are very proud of this cooperation, which confirms the strong trend seen towards a contactless society in a dynamic country like India. The Watch2Pay collection, currently consisting of 14 different watches and a stylish key fob, offers the Metro riders in New Delhi an exclusive variety of materials, design and trendy colors. Now fashionable, styling-conscious people have the opportunity to combine elegance and convenience. ”
The LAKS Wearables collection will be available exclusively on Paytm Mall at an affordable price starting at INR 2999.