At a time when global operators are finding it tough to cope up with ever increasing capacity and coverage demands – New Jersey, USA based Communication Components Inc is helping operators address these issues by future-proofing their networks for a better tomorrow.
Raj Narula, Country Sales Head, CCI speaks with Zia Askari from TelecomDrive.com about the company’s core priorities today and how it is looking forward to targeting India.
Raj Narula was in India recently, as part of a select trade delegation from the city of Ottawa, Canada – to promote bilateral trade and investments between India and the city of Ottawa.
What are the core priorities for the company today?
We build bi-sector antennas for mobile networks across the world. We have been convinced that the Indian market is the largest growth market in the world. And on this thought, we have been investing a lot in this market.
We have been on the ground in India for three years, working with all the operators here – Airtel, Vodafone, Aircel etc. We are engaged with tier one and tier two operators in India – running PoC with them, running demos with them.
Our primary objective is to optimize performance, capacity as well as address the issue of call drop with the help of our unique solutions. We are also helping operators to future proof their networks. Our antenna solutions work across 1700 to 2400 bands. So, we are not only covering 3G, we are also covering LTE as well – with one single solution.
Today when operators are looking at strengthening their coverage and capacity – what are some of the innovations that CCI is bringing forward?
This is the premise of our operations. When we started operations, our intent was to address the capacity gain and coverage gain for operators – all in a single solution.
So today, our innovative solutions are deployed at the Vatican, our solutions are also going in the Olympics in Brazil. And the networks in the US and Canada are replacing the existing gear by optimizing their network with the help of our solutions.
How does the company look at adding value to an operator’s network?
Our unique and innovative solutions are adding huge value to an operator’s network. CCI is a global provider of innovative, revenue increasing RF solutions for cellular (mobile) infrastructure, providing network equipment for 2G, 3G and LTE co-location, coverage enhancement, capacity improvement, interference reduction, spectrum re-farming and new technology introduction.
With thousands of field proven solutions, CCI brings expertise to the demanding needs of today’s wireless operators, allowing operators to accelerate deployments whilst lowering costs and improving performance. Low cost, rapidly deployable, fit-for-purpose CCI product solutions bring increased revenues by maximizing the use of RF Spectrum and Power.
What is your go to market strategy for India?
As an OEM the operators prefer to work direct with us but we bring in Value Add partners where needed to help deliver additional local support and expertise to ensure that the operator is maximizing value from our solutions. We have a strong India team and have a few partners as well.