Brightstar Corp. has appointed Deval Parikh as the CEO and Director of Beetel Teletech Limited, a Brightstar Company, effective immediately.
Parikh will lead all Beetel business lines to include the growth of handset and accessories services, sales and distribution presence, as well as the fixed line telephone, enterprise solutions and IT peripheral functions.
Parikh has more than two decades of experience in the telecommunications and technology domains in both Silicon Valley (U.S.) and India, with a focus on marketing, product management, engineering, supply chain and sales.
He joins Brightstar from Reliance Jio, where he served as SVP of the mobility business, and he also led the youth segment and other national and regional roles. Additionally, Parikh has had several leadership positions at Virgin Mobile USA and Virgin Mobile India, which included leading the handset, innovation and services portfolios, as well as the Pan-American supply chain and operations.
“India is a crucial market for Brightstar to continue to develop our world-leading platform for managing mobile devices across the wireless ecosystem,” said Jaymin B. Patel, Brightstar’s President and CEO. “With 4G about to take off in India, the smartphone and accessories segments are about to see one of their most rapid growth phases, and we’re now investing in the Beetel leadership team to help drive the business to its next level.”
“I am quite excited to join Brightstar India and help usher in the mobile data revolution by having a wide range of devices and telecom equipment for the Indian consumer and businesses. This is a very promising opportunity to be part of the device ecosystem in India and I am keen to drive the business to the fullest and leverage Brightstar’s global competencies,” Deval Parikh said.
Parikh is an alumnus of the Kellogg School of Management at Northwestern University, and he completed his undergraduate degree in engineering from North Carolina State University. He has also written several articles in technology strategy for publications such as the Harvard Business Review.
Beetel Teletech Limited, a subsidiary of Brightstar Corp., is a leader in the manufacturing, distribution and sale of communication and media devices, enterprise solutions and IT products across a strong distribution network in India with more than 500 distributors and partners, 10,000 retailers and 28 warehouses across the country.
Beetel was incorporated in 1985 as part of the Bharti Group. In 2014, Bharti Group and Brightstar Corp. entered into a joint venture to enhance Beetel’s strong distribution position by building new mobile handset and accessories product lines in India.