INR 4,999 price tag made possible by a INR 500 crore gift from Xiaomi India to its Mi Fans for making the brand No. 1 in the country
Xiaomi, has launched Redmi 5A, starting at INR 4,999. The 5-inch Redmi 5A comes with a metallic matte finish and features a dedicated microSD card slot for storage expansion.
Offering up to 8 days of standby time, Redmi 5A is a successor to the hugely-popular Redmi 4A which sold four million units within eight months of its launch. Redmi 5A stands as a testament to Xiaomi’s continued efforts to offer high-end technology while making it accessible to as many people as possible.
Powered by the Qualcomm® Snapdragon™ 425 quad-core processor, Redmi 5A delivers fast and smooth performance. The phone comes with a 2+1 card slot that supports simultaneous use of two 4G nano SIM cards and a microSD card up to 128GB, a feature customized considering the usage habits of India’s Mi Fans. Redmi 5A boasts a 5-inch fully-laminated HD display and houses a 3000mAh long-lasting battery.
Redmi 5A comes equipped with a 13MP rear camera with Phase Detection Autofocus (PDAF) for fast focusing and an f/2.2 aperture that guarantees excellent picture clarity. It comes with a metallic matte finish, and will be available in three colours: Dark grey, Gold and Rose gold.
Two variants of Redmi 5A will be made available for Indian buyers:
2GB RAM + 16GB storage: Priced at INR 4,999 for the first five million units, post which it will be available for INR 5,999
3GB RAM + 32GB storage: Priced at INR 6,999.
The INR 1,000 discount on the 2GB + 16GB version of Redmi 5A reflects a gift from Xiaomi India towards all its Mi Fans for making the brand No. 1 in the country. This means that in total, Xiaomi India will be giving back INR 500 crore to the Mi Fan community in India.
Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India said, “We strongly believe that the best of technology should be made accessible to as many people as possible, because technology can improve lives. With Redmi 5A we take another step in offering a great all-round experience for users looking for their first smartphone. We believe Redmi 5A is the smartphone for everyone.
Xiaomi is a community driven by fans, and to celebrate their contribution towards making Xiaomi the No.1 brand in India, we’ve taken this huge step to give back INR 500 crore back to community and offer Redmi 5A at INR 4,999 for the first five million units.
This is, as far as we know, something no other brand has ever done before in India. We would like other technology brands to join us in making high-quality products while making them extremely accessible and contribute towards a digital India.”
Xiaomi believes the gesture reflects the company’s philosophy of making high-quality hardware accessible to as many people as possible, as it proactively seeks to pass down any cost savings to its customers. The company also believes that the gesture will help bring on board more people to the smartphone bandwagon ultimately resulting in a smartphone revolution for India.
Xiaomi became the number one smartphone vendor in India as per IDC Q3 2017 Quarterly Smartphone Tracker with an overall market share of 23.5% and 9.2M shipments in the quarter. The company has also become the fastest growing smartphone brand in India with a growth rate of nearly 300% percent year-on-year.
Redmi 5A will be available from 12 noon, 7 December 2017, across Flipkart, Mi.com, and Mi Home stores, followed by offline retailers including Mi Preferred Partners in the subsequent weeks.
Key features of Redmi 5A:
5 inch HD display
5MP front camera
Smart and pro beautify
13MP rear camera
PDAF for fast focusing
Qualcomm® Snapdragon™ 425 (Quad-core, max 1.4GHz)
2GB RAM + 16GB internal storage and 3GB + 32GB internal storage variants
Dual SIM + dedicated microSD card slot (expandable upto 128GB)
3000mAh high-capacity battery
Dimensions: 140 × 70.1 × 8.35mm