How 9Apps is Thriving on India’s Digital Turf

By Zia Askari |

At a time when India is moving exponential pace towards embracing digital transformation – there is digital consumption of content in almost every sphere of economy.

This is where 9Apps is thriving and targeting to deliver a better digital experience for its consumers in India.

Speaking on the sidelines of the recently concluded 9Apps Jabra Fan Festival – Cobi, Head of Marketing for 9apps India explained that Apps is an Andriod application marketplace with 160 million monthly active user and 20 million daily download distribution. “Though we are still in growing stage, it is the largest 3rd party and most searched App marketplace in India.” He added.

Delivering Personalized Experience

One of the key differentiators for 9Apps is the way the store uses data analytics and delivers its users its set of recommendations based on big data. “We are using big data to determine what the users would like to download – based on their behavior and preferences. 9Apps is also perceived as a fast downloading and data saving marketplace among its users,” he explained.

As part of its go to market strategy to create a better positioning in the Indian market, 9Apps is also partnering with a number of Indian handset players including Micromax and Intex in order to increase its marketshare in India.

“We have partnered with Micromax and Intex wherein these brands are rolling out handsets bundled with 9Apps. This is a part of our go to market strategy in India,” he informed.

9Apps delights its Fans with Jabra Fan Festival

9Apps has recently celebrated its 3 years of inception in the form of celebrating Jabra Fan Festival. The 9Apps Jabra Fan Festival was a great platform for the fans to take part in quiz contest.

In addition to fast downloading, users also get benefitted by downloading a number of Apps that deliver unique value to the users. For instance, if a user downloads Amazon shopping app from 9Apps then they will get INR 50 as cash back in their Amazon account.

Working on a similar note, users get interesting offers by downloading other apps such as of Flipkart etc. Additionally, by downloading an APK file from, users can compare the price of a product between various e-commerce portals and can also get a code for various offers to be redeemed which varies from food coupons to e-commerce portals coupon.