360 Security Forays into Indian Market, launches ‘360 Security Lite’ in India

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Targeting the growing opportunity in India’s smartphone protection segment, 360 Security has forayed into the Indian market and launched its operations here.

As a free global mobile app with more than 200 million users worldwide, ‘360 Security’ provides optimal efficiency to manage Android devices and enhanced security to protect from viruses and malware through three simultaneous functions: Boost; Clean; and Anti-Virus.

India is the first country where 360 Security is launching the Lite version, which is one-fourth the size of the original globally-recognized app and now available for free download in the Google Play store. The 360 Security Lite app (4MB) is specially designed for phones with 1 gigabyte of memory or less.

Speaking at the India launch, Kevin Jones, CEO, 360 Security – India, said, “Among emerging markets, India occupies pride of place due to its large and growing market for mobile phones, which is still not fully penetrated in some regions. As mobile usage soars, there will be a concomitant rise in demand for robust software security products, which is what 360 Security will be offering all its customers across India.”

The 360 Security app is the only all-in-one mobile solution app. With just one click, users can speed up their devices by terminating useless background process, clearing junk files for more memory space and longer battery life, while simultaneously protecting devices from viruses, malware, adware, ransomware or Trojans.

It’s also an intelligent power saver, it analyzes tens of thousands of apps in source code level to identify and shut down power-hungry apps and extend the battery life by more than 40%. It also has a WhatsApp Small Video Cache Cleaner, whereby cached files from WhatsApp small videos that pile up over time can be cleaned with just one tap.

Elaborating on the product benefits, Kevin Jones said, “As the culture of online shopping and mobile payments gains global traction, consumers are concerned about their devices being hacked or security being compromised in other ways. More downloads and higher online usage also impacts the memory and battery capacity of devices. Keeping these concerns in mind, 360 Security offers consumers an all-in-one utility for virus protection, memory optimization and power saving.”

Outlining the technology benefits, Xu Xin, Chief Security Technology Officer, 360 Security said, “With the lowest power consumption, 360 Security Lite is exclusively designed for phones with memory less than 1GB. At 4MB, it is the smallest installation package that features the lightest mobile security and optimization tool. As the product is trusted globally by more than 200 million users, it is undoubtedly the world’s No.1 Antivirus Software.”

 


Telecomdrive Bureau
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